Brother’s mobile thermal PJ printer range can open up a whole new revenue stream for you, with opportunities in many different verticals. This blog helps to identify the key markets and applications to target, plus we’re focusing on a specific, current problem, demonstrating how the PJ mobile thermal printer is providing a solution.
Build bespoke solutions
The beauty of the PJ range, is its versatility and adaptability. You can select the connectivity, add mounting options and provide a tailor-made solution for your customer. These combinations result in opportunities across a wide variety of market places.
Scan your eyes down this list of verticals and applications. You can probably recognise current or potentially new customers in these industries, and therefore have opportunities to talk to them about mobile printing. Our experience shows that many companies don’t realise this technology exists, so taking time to have that conversation should result in a lot of interest.
Field Sales & Service – this is a large market that divides down into many sub verticals and as such, represent the biggest market to target and achieve success with.
* product and machinery servicing * van sales / merchandising
* pest control * gas/electric safety checking
* trades people * facilities management
*social housing * debt collection
Applications – invoices, receipts, picking lists, permits to work, diagnostics and testing
Applications – Patient notes, treatment advice, care reports – continuity of care.
Fire - Applications - material handling information, heat maps, schematics, reports.
Ambulance - Applications patient notes, treatment advice, care reports.
Transport and Logistics
Application – Proof of delivery, consignment notes, permit to work, invoice, receipts, handling reports
MOD – In theatre deployment, various applications.
Once a company starts to focus on productivity, efficiency, profitability and reduced costs, that’s when Brother’s PJ printer can come in and help transform the business from effective to efficient.
One of the biggest opportunities, is customers still using duplicate carbon copy (NCR) pads. These pads are wickedly expensive and Brother can prove a compelling ROI on the PJ in comparison to these pieces of stationary. We’ve seen design costs up to £1500 and 1 x A4 Duplicate pad up to £70.00 each.
Brother already work with several software and tablet vendors on total solutions for market and can digitalise these forms and print only what is and when is necessary. However, anybody with a computer and word processor software can utilise this print technology. The benefit here, besides costs saving is the output, will always be legible, configurable and professional (with professional being the key word here).
Workflow changes in the field
We know that its common practice for many companies to carry out work in the field and then wait until they’re back in the office to print receipts, invoices, reports etc. Simple changes to their workflow would enable them to print these documents on siteresulting in;
all ultimately driving efficiency within the business.
With the time saved, companies could arrange more customer visits, generate more revenue and ultimately transform their business.
In many business and public sector environments, the leaving behind of printed additional information, supporting details or advice can help breed customer loyalty, satisfaction and reduction in complaints or assistance requests. For example;
Brother’s PJ mobile printer enables employees to provide professional leave-behind prints and benefit from resultant time and cost saving advantages.
The e-mail argument
Despite living in a world full of emails and increasing digitalisation, there’s still a need for hard copies via the PJ;
With six models in the range (and handy starter kit bundles - available exclusively at Midwich) we have a PJ to fit every operating system, connectivity and budget.
You can also find out more about Brother's PJ, on ourprevious blog.