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INTRO TO CONNECTED MAGAZINE

Connected is Midwich’s industry insight magazine, created for AV professionals who want to understand not just what is changing in technology, but why those changes matter.

Each edition brings together perspectives from across the AV ecosystem, exploring the trends, technologies and ideas shaping how modern environments are designed, experienced and trusted. From collaboration and education to smart buildings, public safety and immersive experiences, Connected examines how AV is evolving as part of wider digital infrastructure.

Rather than focusing solely on products, the magazine looks at the decisions, strategies and systems behind successful deployments. It is written for resellers, integrators and consultants navigating an increasingly interconnected market, while also offering valuable perspective for end users looking to better understand the industry.

Across every issue, the aim remains the same: to provide clear insight into where the AV industry is heading and what that means in practice.

Connected magazine summer 2026

THE LATEST EDITION

Customer journeys move seamlessly between physical and digital channels, expectations are shaped by real-time experiences, and technology is being asked to do far more than simply attract attention. Across the retail sector, AV is becoming part of the infrastructure that connects, informs and responds to both customers and operations.

This edition of Connected explores how that shift is redefining the role of retail technology. From retail media networks and intelligent personalisation to responsive environments, sustainability and data-driven decision making, the conversation is moving beyond individual products towards the performance of the entire store.

What emerges throughout this issue is a picture of a more mature market. One where success is measured not by the technology itself, but by how effectively it supports customer experience, operational consistency and commercial outcomes over time.

Across these pages, contributors from across the industry examine the technologies, strategies and ideas shaping the next generation of retail environments. The result is a collection of insights designed to help retailers, resellers and integrators better understand what retail AV needs next.

CONTRIBUTIONS FROM AROUND THE INDUSTRY

Samsung: Designing retail with intent

Samsung: Designing retail with intent

Samsung's retail display portfolio is built around purposeful communication. From attention-grabbing Spatial Signage to low-power E-Paper and premium large-format displays, each solution is designed to support a specific customer moment, helping retailers shape attention more deliberately throughout the store.

From surveillance to store intelligence

From surveillance to store intelligence

Modern security systems are becoming valuable business intelligence tools. By combining AI-powered analytics with video infrastructure, retailers can gain insights into customer behaviour, footfall, dwell time and store performance, helping improve both operations and customer experience.

The soundtrack of retail: Why audio matters

The soundtrack of retail: Why audio matters

Audio plays a powerful but often overlooked role in shaping customer behaviour. Through zoning, directional sound and coordinated audio strategies, retailers can influence mood, dwell time and movement throughout a space, creating more engaging and effective environments.

Why retailers need more than just distribution

Why retailers need more than just distribution

As retail becomes more competitive, retailers increasingly value partners that provide expertise, market insight and access to differentiated products. Success depends not just on product availability, but on collaboration, specialist support and helping retailers identify new opportunities for growth.

LATEST EDITIONS

MEET THE TEAM

Emmanuelle Gammage
Emmanuelle Gammage

Editor

Sally Halls
Sally Halls

Content Writer

Chloe Turner
Chloe Turner

Designer

CONTRIBUTORS

Dave Davies

Technical Director | DVS

Greg Bennett

Services Director | Midwich

Ali Charters

Business Manager | Midwich

Rebecca Fuchs

Head of Retail | Nimans Home