Connected is Midwich’s industry insight magazine, created for AV professionals who want to understand not just what is changing in technology, but why those changes matter.
Each edition brings together perspectives from across the AV ecosystem, exploring the trends, technologies and ideas shaping how modern environments are designed, experienced and trusted. From collaboration and education to smart buildings, public safety and immersive experiences, Connected examines how AV is evolving as part of wider digital infrastructure.
Rather than focusing solely on products, the magazine looks at the decisions, strategies and systems behind successful deployments. It is written for resellers, integrators and consultants navigating an increasingly interconnected market, while also offering valuable perspective for end users looking to better understand the industry.
Across every issue, the aim remains the same: to provide clear insight into where the AV industry is heading and what that means in practice.
Customer journeys move seamlessly between physical and digital channels, expectations are shaped by real-time experiences, and technology is being asked to do far more than simply attract attention. Across the retail sector, AV is becoming part of the infrastructure that connects, informs and responds to both customers and operations.
This edition of Connected explores how that shift is redefining the role of retail technology. From retail media networks and intelligent personalisation to responsive environments, sustainability and data-driven decision making, the conversation is moving beyond individual products towards the performance of the entire store.
What emerges throughout this issue is a picture of a more mature market. One where success is measured not by the technology itself, but by how effectively it supports customer experience, operational consistency and commercial outcomes over time.
Across these pages, contributors from across the industry examine the technologies, strategies and ideas shaping the next generation of retail environments. The result is a collection of insights designed to help retailers, resellers and integrators better understand what retail AV needs next.
Read nowRetail AV success is not defined by flagship installations, but by how reliably technology performs across entire store estates. The focus has shifted towards scalable, standardised systems that are easy to manage, maintain and replicate.
Read nowIn-store screens are evolving into revenue-generating assets. Through retail media networks, dynamic content and analytics, AV is helping retailers monetise attention and influence purchasing decisions at the point of sale.
Read nowRetail personalisation is becoming more subtle and data driven. Rather than targeting individuals directly, stores are using contextual signals to adapt content and experiences in real time, balancing relevance with privacy.
Read nowPop-ups, activations and temporary retail spaces are driving demand for flexible, reusable AV solutions. Retailers increasingly value technology that can be deployed quickly, adapted easily and reused across multiple environments.
Read nowSamsung's retail display portfolio is built around purposeful communication. From attention-grabbing Spatial Signage to low-power E-Paper and premium large-format displays, each solution is designed to support a specific customer moment, helping retailers shape attention more deliberately throughout the store.
Read nowModern security systems are becoming valuable business intelligence tools. By combining AI-powered analytics with video infrastructure, retailers can gain insights into customer behaviour, footfall, dwell time and store performance, helping improve both operations and customer experience.
Read nowAudio plays a powerful but often overlooked role in shaping customer behaviour. Through zoning, directional sound and coordinated audio strategies, retailers can influence mood, dwell time and movement throughout a space, creating more engaging and effective environments.
Read nowAs retail becomes more competitive, retailers increasingly value partners that provide expertise, market insight and access to differentiated products. Success depends not just on product availability, but on collaboration, specialist support and helping retailers identify new opportunities for growth.
Read nowEditor
Content Writer
Designer
Technical Director | DVS
Services Director | Midwich
Business Manager | Midwich
Head of Retail | Nimans Home