A few months after joining Midwich in 2008, I was tasked with creating the company's projector lamp division, Whichlamps. After a successful first two years I took the division into Europe, starting with export sales into the French and German markets.
Midwich is now an international business with a presence in six countries. I am responsible for our European business. I work with our specialist French and German AV distributors Sidev and K&S to help drive their company development as well as set the direction for the future Midwich Group expansion in mainland Europe.
"The whole team can be proud of the transformation of the company to what it is today."
My first experience of working in the European market with Whichlamps was followed by a two-year period living in France to oversee the acquisition and development of Sidev. Based in Lyon, the business has gone from strength to strength. The whole team can be proud of the transformation of the company to what it is today. It is an exciting time to be part of the Midwich Group and a great honour as a Director to oversee our Group development in mainland Europe.