The beautiful game will increase the demand for display quality in local bars

We caught up with Midwich Business Manager, Ross Floyd, to discuss how the World Cup will spur investment in display technologies. He explained that as bars and businesses vie to attract customers and keep employees engaged across the UK, we will see a new surge of sales.


Indirectly, the World Cup will propel the acquisition of 4K, HDR screens, and projectors


During any major sporting event – but especially in the UK – eyes will be glued to screens, wherever those screens are. From retail to corporate lobbies, from waiting rooms to pubs and bars, displays will be the centre of attention.

A World Cup is always a busy time for sales of new display technology but this time the buzz is special because quite simply the visual presentation of all product is a lot better than four years ago with price points that are more accessible for larger screens,” says Midwich Business Manager, Ross Floyd.


Quality sport viewing for the future

Although the BBC and ITV are currently not expected to broadcast the games in either 4K/Ultra HD resolution or High Dynamic Range (HDR), the ability of 4K/Ultra HD displays to upscale content, makes the games ideal for screens of 55-in and up – often favoured in these environments, because the improvement in clarity and sharpness becomes more marked with each increasing inch.

What will drive sales of large format displays, LED screens, TVs, videowalls and projectors will be organisations looking to draw a crowd,” says Floyd. “Savvy leisure and hospitality venues will want to intensify their activity around the World Cup when consumers are looking to spend, or in the case of many business, provide facilities for employees to stay abreast of the action.

When those customers do invest, it seems likely that they’ll invest in the newest technologies – so, indirectly, the World Cup will propel the acquisition of 4K, HDR screens, and projectors.


Wall-to-wall coverage

LED screens excel at delivering fast-moving sports action, while videowalls lend themselves to a host of creative ways of showing football. And, in hotels and leisure centres, in-house TV screens will likely be devoted to the wall-to-wall coverage.

The World Cup won’t just be an opportunity for large flat panel displays to shine,” says Floyd. “Projectors are likely to benefit, not least because of their ability to deliver significantly larger images where 4K makes a real difference – and, at the bigger sizes, most cost effectively.

Then there’s audio, without which the visual experience is diminished. With great audio the package is enhanced. Audio should be given as much, if not more, consideration than the screen.


Improving your viewing experience

Mounts and stands are the unsung heroes of AV installs, along with the carts, the cables and the countless other pieces of equipment that enable everything to work the way it should.

As a rule of thumb, we recommend leaving 10% of your customer’s AV budget to accessories,” he advises.

Ideally, procurement should be before the end of April, with product installed and tested through May to be in good time for kick off. To help resellers, Midwich is running a dedicated marketing campaign in the run up to the tournament with bespoke brochures on key equipment and terminology as needed.

Ultimately, we can supply the product as well as all the essential accessories from optical cabling and bracketry to audio, but more importantly we have technical specialists on hand and able to visit dealers and advise on a particular technology or install. We are there to help. The real Midwich value is in our people.


World Cup Supplement

This article is taken from our recent World Cup InAVate feature. Click the image below to view the whole supplement: