An Incredible Summer of Sport Line-Up Increases Demand for Outdoor Display Solutions

An incredible summer line-up including the UEFA European Championships, the Tokyo Olympics, the Paralympics, and the Rugby League World Cup has encouraged many businesses in the hospitality sector, including pubs, bars, and restaurants to invest in high-quality display solutions to ensure they are ahead of the game and ready to provide in-house live sporting experiences that will be remembered for years to come.

We caught up with Midwich Business Manager, Ross Floyd, to discuss how summer 2021 sporting events will spur investment in outdoor display solutions that can be used in hospitality venues, including many pubs, bars, and restaurants.

He explained that as bars and businesses vie to attract customers and keep employees engaged across the UK, we will see a new surge in the interest of commercial TV displays, speakers, and accessories to intensify the live sporting experience.

Indirectly, the incredible summer of sport line-up for 2021 will propel the acquisition of 4K, HDR screens, and projectors


During any major sporting event – but especially in the UK – eyes will be glued to screens, everywhere. From retail to corporate lobbies, from waiting rooms to pubs and bars, displays will be the centre of attention.

A line-up of exciting sporting events is always a busy time for sales of new display technology but this time the buzz is special because quite simply the visual presentation of all products is a lot better than four years ago with price points that are more accessible for larger screens,” says Midwich Business Manager, Ross Floyd.


Quality Sport Viewing for the Future

The ability of 4K/Ultra HD and LED displays to upscale content, makes the live streaming side of sporting events ideal for screens of 55”-75”. That is why commercial TV displays are often favoured in hospitality venues such as pubs and bars, that cater for those wanting to experience these events in a social capacity.

What will drive sales of large format displays, LED screens, TVs, videowalls and projectors will be organization's looking to draw a crowd,” says Floyd. “Savvy leisure and hospitality venues will want to intensify their activity around this summer’s sporting events, when consumers are looking to spend, or in the case of many businesses, provide facilities for their guests to enjoy the action.

When those customers do invest, it seems likely that they’ll invest in the newest technologies – so, indirectly, this summer’s sporting line-up will propel the acquisition of 4K, HDR and LED TV display screens.


Wall-to-Wall Coverage

LED outdoor displays excel at delivering fast-moving action and a wide range of audio-visual options. Videowalls meanwhile provide a host of creative ways of showing world class sporting events with large screen format displays to engage at every angle, at every event.

In hotels, restaurants and leisure centres, in-house screens will likely be devoted to full wall-to-wall coverage, Pubs and bars will be looking for alternative outdoor display solutions so they can host sporting events in pub gardens and outdoor spaces in the heart of summertime.

These sporting events won’t just be an opportunity for large flat panel displays to shine,” says Floyd. “Projectors are also likely to benefit, not least because of their ability to deliver significantly larger images where 4K can make a real difference to the viewing experience.” says Ross Floyd. 

Then there’s audio, without which the visual experience is diminished. With great audio the package is enhanced. Audio should be given as much, if not more, consideration than the screen.


Creating Immersive Viewing Experiences For All

High-quality speakers, Wi-Fi mesh systems, cables, players, and stands are the unsung heroes of commercial display installs, - along with other pieces of equipment that enable everything to work the way it should.

As a rule of thumb, we recommend leaving 10% of your customer’s commercial outdoor display budget for accessories,” Ross Floyd has advised.

Ultimately, we can supply these outdoor tv displays, as well as all the essential accessories, but more importantly we have technical specialists on hand and able to visit dealers and advise on a particular technology or install. We are there to help. The real Midwich value is in our people.” 


Commercial outdoor displays

for the ultimate experience

The LG 55" 55XS4F Commercial Display is one of the best on the market for pub gardens, restaurants, and outdoor spaces to provide high-quality screenings for your sports-crazy fans. Providing high-quality screenings for all your sports-crazy fans, this display provides outstanding visibility, performance and reliability with smart brightness control and a large format display.

Check out the LG commercial TV range here. Included is a selection of slim and robust outdoor displays to meet your needs. With high-quality speakers for maximum impact alongside all the accessories to provide great access, you can find everything you need to create the perfect commercial outdoor display for the coming Summer of Sport.