LG: Taking OLED Consumer TV to the Next Level

Dean Little from LG joined us for a special Midwich TV episode, discussing the benefits of LG OLED TV within the consumer market. He even brought along one of their gorgeous B8 units to demo! Watch the full video here:

The Evolution of TV Viewing – a closer look:

CEDIA tech forum presentation October 2018

The World's Number One OLED TV Brand

Since its initial inception, OLED has been adopted by a variety of brands. Standing for Organic Light Emitting Diodes, these single pixel light sources can glow or switch off individually to create fantastic levels of contrast, from the brightest colours to perfect blacks.

‘OLED offers the best bits of plasma and LED all in one. Users can experience the blackest blacks, as well as bright whites and fantastic contrast levels, due to the streamlined layering that LG have developed over the years’ - Dean Little

LG brought OLED technology to market in 2010, and by 2015, had signed a long-term manufacturer agreement for the exclusive rights to supply the very best in OLED materials to other brands.

So what does this mean for the consumer?

  • Thinner screen
      • Without the need for a bulky backlight, LG can create screens that are just centimetres thin. We got an exclusive look at LG’s latest wallpaper product at Tech Exposed this year; why not watch the full stand tour below? 
  • Better viewing angles
    • Because the pixels are so close to the surface of the screen compared to LED TVs, users can enjoy a comfortable 178-degree viewing angle with no loss in image or colour quality.
  • Long lifespan
    • Contrary to popular belief, OLED screens have a lifespan of about 100,000h (20-odd years of everyday use) – just the same as their LED equivalents.
  • Alpha 9 Processor
    • Optimized for OLED TV, LG's exclusive processor allows for clean and sharp images with accurate colour and even more detailed HDR images.
  • 4K HDR with Dolby Vision
    • With a response speed over one thousand times faster than LED pixels, OLED technology allows you to enjoy fast moving scenes like sports or action movies free-from blur. Fast movement on screen is fluid and exciting whatever you are watching.

Stock up on LG Consumer TV for Black Friday and beyond

November and December are a lucrative couple of months for Consumer TV sales, starting with Black Friday, then moving into Cyber Monday before the Christmas rush begins! Make sure you’re all stocked up with some great offers from LG as part of our Black Friday campaign.




OLED ranges available from Midwich