Midwich Sales Manager, Tim Fox, took some time to talk about Commercial TVs with us and how they are built to withstand long hours, making them a safe bet for public viewing.
You can bet there will be a whole lot of TV viewing in June and July 2018 – and people will expect to be able to stay current with what’s going on wherever they are – leisure centres, hotels, bars and restaurants and so on. That’s where commercial TV are designed for extended watching with features such as superior heat management.
“They are designed to cope with far longer operation hours with run times from 12 hours in 24 to 16 hours in 24,” explains Tim Fox, Sales Manager at Midwich. “A consumer TV used for that amount would void warranty.”
Commercial TVs do have less connectivity than consumer screens but can be centrally controlled through RS232 ports. Screens can be locked down securing them from unwanted content and control is by Universal remotes, BYOD images or IR Blasters. Media players can be built in and there are options for Automatic USB playback.
“We know you will want reliability and value for money, whatever the specification,” says Fox. “But whatever your budget, the reason you’re investing is to enhance the customer’s experience, to keep them in the venue and maximise revenue. Factors such as size of display are determined by the venue’s space and scale. When it comes to resolution, there is no excuse for a poor picture so a full HD 1080P is now the bare minimum with many venues opting for 4K upgrades."
There are audio solutions for all applications – from single rooms and screens to major sports bars with multiple screens. Audio solutions can range at the low end from a simple amplifier and ceiling speakers to soundbars through to commercial grade amplifiers which deliver sound to multiple zones with speakers, which are designed for commercial use.
“The intended range of use and a thorough knowledge of the venue’s scale will dictate your choice,” advises Fox. “Commercial TVs have more audio output options which gives greater flexibility for a range of Commercial Audio applications.”
He adds, “It’s rare to be building from scratch, which means you can plan the AV system from day one. Most installs are upgrades or retro fits and all will have their own challenges from signal cable runs, power provision, how to suspend the screen with the correct bracketry – the that means well engineered products., not cheap ones. Larger screens are bulkier to move – but are lighter than they were four years ago. Some venues need a lot of thought to provide a clear viewing angle to as many customers as possible, which means opportunities to sell more screens, and potentially larger ones.”
Midwich has a team of product specialist and a CTS qualified Technical Audio and Video team who will work closely with you, visit the site and recommend products. With long-standing relationships with leading manufacturers, we can also tap into their experience and resource, as well as gaining you access to excellent demo facilities.
“If you have planned your system and given due thought to signal provision, cabling, content delivery and control, bracketry and the right screen for purpose you can’t go far wrong,” says Fox. “By adding, for example, a Brightsign player you can generate more revenue by advertising in between games.”
Commercial TVs are robust with longer warranties of two or three years giving peace of mind that your system will work for longer. Should it fail, the warranty will deliver an on-site swap out, not a return to base repair, which means less downtime.
Says Fox, “Your ROI will be customer satisfaction, return customers, customers staying longer – driving your revenue.”
This article is taken from our recent World Cup InAVate feature. Click the image below to view the whole supplement: