5 top tips to rocking the seasonal sales

With Christmas stockings soon to be filled, the January sales rush is almost upon us. And while the madness of Black Friday may have concluded for another year, the close of Cyber Monday doesn’t herald the end of seasonal stocking. NOW is a perfect time to stock up on some of the Top Consumer TVs from leading brands such as SONY, LG or Cello and sound bars from industry names including Yamaha, Goodmans and Acoustic Engery in readiness for the Christmas and New Year rush.


Sales Stats

The Centre for Retail Research reports that many retailers make more than half their sales and profits in the three months before Christmas, and sales in electronics is no exception. Stocking up now to ensure you can meet your customers’ demand is vital to your sales strategy.


Last year, online sales soared and made up twenty-seven per cent of all retail sales in the UK, with many ecommerce retailers also reporting that up to eighty per cent of shopper visits to their websites were done via mobile phones and tablets. In fact, over forty-two per cent of all online purchases were made using mobiles.


At Midwich, we believe that making the most of the seasonal sales rush should be as easy as possible for you, so we’ve put together our five top tips to help:


  1. Christmas stockpiling

In today’s fast paced world, if you can’t fulfil your sales, your customers will go elsewhere. Equally, you don’t want to order too much and find you’re left with aging stock that needs discounting to move it out of your warehouse. So, it’s important to make sure you have the right stock levels in place and ready to ship.


  1. Rocking the research
    Review current sales trends and research what items people are expected to buy for Christmas this year. Next check back over your own records. What was sold last year and were there any special offers that worked especially well for you?


For many retailers and etailers, creating a demand for a product by advertising it as a top seller or a ‘must have for Christmas’ – such as John Lewis’s list of top ten toys for the year, which is published in September – also increases sales.


  1. Check, check and check again!

A good old stock check goes a long way to ensuring you’re making the right sales this Christmas. Are there any aging items you could do with selling on? Why not take advantage of some festive discounting to make space for new models, while gaining good will from those looking for a pre-Christmas bargain at the same time.


A stock check now will also allow you to more accurately project the demand for each item you hold. And keeping your records in order should enable you to see what did and didn’t sell and what has changed in the past 12 months. All preparing you for the year ahead too.


  1. Ask the experts

If you don’t have sales figures from previous years to analyse, now is the time to speak to the sales experts at Midwich. With keen eyes on current sales trends for all our product categories and markets, our teams on hand to help you with stats, facts and figures, as well as great products and prices. Contact our consumer sales specialist Sam Baldry on 01379 649277.


  1. Make more of your suppliers

When it comes to super-fast deliveries, flexible finance arrangements, marketing assistance and more, it’s a good idea to make the most of your Midwich sales support. Our teams are ready and waiting to put our expertise to your advantage, helping you to stay on top of your seasonal sales and keeping your customers coming back for more.


Stock now for Christmas & New Year Sales


The sooner you place your orders, the more prepared you will be when your sales come in. Remember, many suppliers will shut over the festive period. It’s a good idea to check your suppliers’ seasonal opening times and factor them into your plans, especially as you move from Christmas into New Year’s sales.


At Midwich, we’re here to help you fulfil your Christmas deliveries, with Thursday 21st December as the last day to place orders for delivery in 2017, subject to additional charges. These orders will be scheduled to arrive on Friday 22nd December (*additional charge applies). On 22nd December our sales teams will be open for enquiries and orders, which will be scheduled for delivery on Wednesday 3rd January 2018. Our offices will then be closed until Tuesday 2nd January 2018 to help fulfil your January sales.


Talk to your usual Midwich contact or your Account Manager for more details or simply keep an eye on our sales – Happy Shopping!