5 reasons why education resellers can’t afford to miss Bett Show 2018!

My name’s Tracey Andrews, and I’m the Sales Manager for the Midwich Education team. Coming up in a week’s time (24th-27th January) is one of the biggest events of the year for the education sector, so I’d like to tell you a little bit about how you can benefit from attending Bett Show 2018.


  1. Discover new technologies

The education sector is constantly evolving. With nearly 1,000 companies and start-ups attending*, you’ll be able to see, touch, and feel hundreds of new technologies, giving you first-hand knowledge of the products you’ll be selling to your customers.



  1. Get networking!

Nearly 35,000 visitors are set to attend the Bett Show this year, so you’ll never be short of opportunities to meet new people. Whether you’re looking to connect with education establishments, IT or education services, distributors (like us!) or even other resellers, you’ll be hard pushed to find a better forum for expanding your business.

Plus, Bett also offer a networking service upgrade, allowing you to really squeeze the most out of your experience at the show. The entry level plan allows you to search the Bett attendee database to arrange meetings in the Connect@Bett lounge, with premium packages also offering advanced services such as specialist matchmaking to help you meet the perfect contacts for your target audience.


  1. Meet your clients

If you’re a reseller in the education sector, Bett gives you the perfect opportunity to link up with potential and existing clients to foster new sales relationships. Over 50% of attendees come from education establishments such as schools, colleges, and universities, however a good percentage also come from IT and data backgrounds. With new GDPR guidelines coming into effect later this year, it’s the perfect chance to show your customers any solutions you can offer to help ensure their data stays secure.



  1. Spot the market trends

See any stands that look swamped with people? Get in there! These are the best places to spot emerging trends in the market. If you can’t make it to Bett this year, fear not –  we’ll be posting a round-up blog of all the top education trends to look out for in 2018 in the week following the event.


    1. Attend a seminar or workshop

    Throughout the four-day show, you can listen to some industry experts speaking on a range of different topics, from the future of digital learning and augmented reality to online safety and data security. If you like, you can even get involved in some workshops and see the products in action!


    Our top picks: 

    Wednesday 24th Jan, 15:15-16:15, The Bett Arena - The future of digital learning

    Friday 26th Jan, 13:15-14:00, DIT Export Theatre - Panel: International Schools - What they are looking for and how best to build connections



    And if that’s not reason enough for you to register for Bett, we’ve got one more trick up our sleeve: some of our staff and vendor partners will be attending too. Look out for stalls from Smart, BenQ, Epson and more, or contact myself or Richard to arrange a meeting with any of the below team members:


    Meet the education team:

    Tracey Andrews • Chris Betts • Scott Baldrey • John Gay

    Bradley Bennett • Jon Ransome • Becky Sugden  



    The interactive team will also be attending, headed up by Richard Bovingdon:



    You can register for the Bett Show here, and we look forward to seeing you next week!

    P.S. Keep an eye on our Twitter feed during the event for live content and must-see technologies! Look out for the #Bett2018 hashtag.


    Tracey Andrews

    *All statistics sourced from www.bettshow.com