Aaron Lawther

Sales Manager - Managed Accounts

aaron.lawther@midwich.com

01379 649308

07808 611022

Beginning my Midwich career in 2009 I specialised in Canon projection products. After a successful period in this role, I was promoted to support our largest vendor and one of the fastest growing technologies, Samsung LFD solutions.

Having spent 4 years developing a specialist background I moved into management. I began looking after our New Business team, with responsibility for driving a successful sales strategy. I am now responsible for a large Managed Accounts area with high profile, industry leading AV and IT resellers within Education, Corporate, Healthcare and Retail.

With good knowledge in digital signage and interactive solutions, along with a broad AV knowledge across the Midwich portfolio, I have been able to maximise my clients' existing sales with complete solutions for them. This has delivered continued growth for them and helped drive forward and win incremental business through commercial and product support.