What do small business customers really want from their office printer?
Read our Top 5 findings to understand your customer better...
However fast the world moves towards a totally digital online age, there are still things that customers still prefer to see printed, such as invoices, copies for record-keeping, receipts and larger prints for proof reading. Canon’s research shows what small businesses consider and require from their office printer.
91% of respondents are conscious of the operating costs of a printer, they also want to know in good time when the ink is about to run out as business continuity is important – cost of consumables was an important consideration to 48% of respondents.
Over half (55%) are thinking about the environment and thinking twice before pressing the print button, but for most of the respondents, their printing levels have remained the same over the last 2 years.
Printer features are high on importance of small businesses too. Alongside the most commonly used print, copy and scan features, 50% use wireless connectivity and 18% state this is one of the most desirable features for the future.
17% currently print from tablets and 13% currently from their mobile phone (although 85% actually use their smart phones to work on the move), with 22% stating printing from these devices are the most desirable printer features they’d be look for in the future.
85% of respondents also stated that fast operating speeds are essential along with simplicity – ease of use for the whole office to use.
Canon’s findings illustrate the ever-present cost-consciousness of small businesses plus the increased use of smart phones and BYOD within their workplace.
Canon’s i-SENSYS range of laser printers have been designed specifically with businesses in mind and offer customers real advantages with energy-saving features, quick first prints and great connectivity.