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The BlueFox mission is to understand the presence and movement of people in a space so that businesses can make better decisions.

"We’re different because we care both about measuring foot traffic, and about consumer privacy.  Several approaches to foot traffic analytics are available on the market today. Businesses prefer our solutions because we’re inexpensive to install, highly accurate, and offer easy-to-use analytics.  Consumers prefer our solutions because we do not collect any personal information, other than the MAC address of your cell phone."

BlueFox has teamed up with BrightSign to offer a comprehensive social distancing solution for companies and organizations having to manage strict capacity guidelines in public and private places.

Combining BlueFox’s Social Distancing product with BrightSign’s digital signage media players, businesses having to promote social distancing in their public areas – stores, offices, restaurants, cafeterias, etc. – can measure real-time occupancy rates at all of their affected locations, and manage incoming traffic by displaying informational messages on live screens placed at the entrance of each location.

This solution is an automated alternative to dedicating staff at entrances for the purpose of managing incoming and outgoing traffic.

BlueFox’s patented technology – available as an extension installed into the BrightSign player – senses all mobile devices located within a range of up to 100 feet (30 meters) and reports back how many mobile phones are detected within the space.

The system then notifies an on-site team immediately when the number of people present exceeds a preset threshold. At the same time, it triggers the local digital signage to update its messaging based on this data.

BlueFox supports the full range of BrightSign Series-3 and Series-4 players featuring the WiFi/Bluetooth Module.


Accurate statistics for visits and occupancy

BlueFox Count measures “visitors” at a moment in time and aggregates the number of “visits” over a period of time.  Sensors report the probes from mobile phones several times each minute, keeping real time counts accurate.  While the number of visitors is equal to the number of visits underway, the number of visits during the course of a day is generally much higher than the number of visitors at any time.

The cloud service records historical values of the number of visitors (occupancy at a moment in time), visits begun, and visits ended at a fifteen-minute grain for subsequent analysis.  

Visitor measurement in real-time is important for control of crowds, production, and staffing. Visit measurement is important for businesses that depend on customer transactions–and even businesses like advertising that do not.   

Different businesses demonstrate different profiles of visitors and visits.  Beer stands at sporting events tend to show large numbers of visitors, but often during short intervals separated by periods of inactivity. Refreshment inventory requirements correlate with the number of visits, rather than the number of visitors.  Identifying overcrowding in settings such as university dining halls, on the other hand, require understanding real time maximum visitors.

The number of visits during a time period (e.g. one hour or one day) must be at least as large as the maximum number of visitors at any point during that time period, though one visitor may account for multiple visits.

For more information about our BlueFox offering, please contact our specialist Will Matthews:

Will Matthews   |   Brand Manager – Digital Signage and IPTV

07894 810852   |