'Ride 22 - Tour de AV' Charity Challenge

In association with AV Magazine and Pedal Revolution, a team of 24 cyclists from the AV industry will complete a gruelling 135 mile (217km) cycle challenge from Midwich Group HQ (Diss) to Royal Ascot Racecourse, across two days. 

'Ride 22 - Tour de AV' is Midwich's first 'Gift of AV' challenge taking place on Tuesday 4th and Wednesday 5th October with 100% of funds raised going to charity. 

How to Donate  

The challenge is aiming to raise £17k+ for charity with each rider choosing a 'Gift of AV' (charities below) to fundraise for.

To kindly donate, simply visit the fundraising page and find the rider you want to donate for, listed down the right hand side of the page.   

Ride 22 – Tour de AV Team 

The team of 24 riders will represent the following brands from across the AV industry.    

• Blaine Johnstone - PSCo
• Bjorn Krylander - Datapath
• Charlie James - Crestron
• Daniel Horan – B-Tech AV Mounts
• Derek Wright – Design Integration
• Gerry Goss – Samsung
• Graham Pow - PSCo
• Graeme Little - Samsung
• Jason Byrne - Sound Technology
• Jason Bacon -Midwich
• Jon Maguire - proAV
• Jordan Pattison - Tripleplay
• Kevin Morrison – PSCo
• Lionel Eales - Display Manager
• Mark Helliwell – Midwich (Riding on behalf of IIYAMA)
• Matt Price - GVAV
• Matt Turner - Midwich
• Nigel Roberts - LG
• Patrick Nippard – Media Powerhouse
• Peter Owen - Nimans
• Ross Burling - Absen
• Ross Floyd - Midwich
• Sian Cotty - Legrand
• Stuart Holmes – PSCo

The Route

On day one, the riders will complete 79 miles setting off from Midwich Group HQ in Diss (Norfolk) at 9am on Tuesday 4th October. The route will take them cross country, via Cambridge, eventually arriving at Sound Technology's HQ in Letchworth (Hertfordshire). 

On day two, the riders will weave their way past some notable landmarks such as Windsor Castle before arriving at the finishing line at the Royal Ascot Racecourse having completed 56miles on day two.    

Having completed 135 miles (217km) The riders will arrive at Royal Ascot on day one of the Midwich showcase event, Tech Xpo 2022.

Supporting Sponsors

A massive thanks to Poly for sponsoring the race jerseys and Crestron for sponsoring the water bottles.  

 About 'The Gift of AV' 

In 2022, the 'Gift of AV' fund was created as the face of Midwich's charitable donations. it represents 14 charities and we aim to raise £25k this year.

Over the past 10 years, Midwich has donated £250,000+ to various chosen charities.

As well as donating much needed funds, Midwich provides selected charitable organisations or community groups with donations of products and technologies.