Midwich secures UK and Ireland distribution deal with X2O Media to revolutionise hybrid learning

Midwich has signed a UK and Ireland distribution deal with X2O Media, a worldwide provider of hybrid collaboration solutions. The partnership was announced earlier this month at a product launch held at Midwich’s headquarters in Diss, Norfolk, and will see Midwich expand the footprint of X2O OneRoom, delivering innovative solutions for higher education and corporate training that create more engaging and inclusive hybrid experiences.

At the centre of the offering is X2O OneRoom, a unique unified communications platform designed to provide true equity of experience for all participants in hybrid learning or training sessions. With OneRoom, remote attendees are represented life-size, with audio and visuals aligned to their virtual “seat” in the room.

OneRoom works seamlessly with integrated hardware, room design, and space planning to deliver an immersive experience. Through this partnership, Midwich is bringing this solution to the UK and Ireland – a key market for higher education and corporate training - providing customers with a trusted channel for hardware selection and integration, and easier access to a complete, end-to-end solution.

Midwich's Lee Harris (left) with X2O Media's Jamie Gryce (right) at the product launch

Transforming the hybrid learning experience
With extensive experience supporting education and training organisations, Midwich brings a strong understanding of how to design and deliver technology that works in real learning environments.

• Experienced in AV integration – Midwich’s technical teams have a long history of helping customers choose, install, and support the right AV and unified communications systems for their spaces.
• Trusted by education and training providers – Working with universities, colleges, and corporate training teams across the UK and Ireland, Midwich understands the everyday challenges of engaging both in-room and remote participants.
• Local support across the region – Through its established partner network, Midwich provides local advice, reliable supply, and ongoing technical support to make OneRoom deployments straightforward and dependable.
• Focused on results – By combining X2O Media’s OneRoom solution with Midwich’s practical experience, customers can create hybrid spaces that encourage participation, improve learning, and make training more effective.

Showcased at Tech Xpo 2025
X2O Media exhibited at Tech Xpo, Midwich’s flagship event, which took place 22–23 October 2025. Visitors experienced how OneRoom transforms hybrid learning and communication alongside discovering how Midwich can support them in building fully integrated environments.

Lee Harris, commercial director at Midwich Ltd, said:

“X2O OneRoom sets a new standard for hybrid learning and training by putting every participant on equal footing – whether in the room or joining remotely. Partnering with X2O Media allows us to deliver a complete solution that combines cutting-edge software with the right hardware and space design, giving our customers the tools to create engaging, inclusive environments.”

Rob Brinklow, director of sales, EMEA & APAC at X2O Media, added:

“Midwich is the ideal partner to extend the reach of X2O Media solutions across the UK and Ireland. Their expertise in distribution and AV integration ensures that customers can access the full potential of OneRoom, delivering exceptional experiences in education and corporate training.”

For more information, please speak to your account manager on 01379 649200 or info@midwich.com.