Midwich appoints new heads of channel sales to strengthen specialist expertise and customer support
Midwich is pleased to announce the promotion of Ellis Barnes and Bradley Bennett to heads of channel sales, reinforcing the company's commitment to delivering greater specialism, ownership and support for both vendors and reseller partners.
Ellis Barnes has been appointed head of channel sales – IT, while Bradley Bennett takes on the role of head of channel sales – education.
The appointments form part of an evolution of the Midwich sales leadership structure, designed to create greater focus across key market sectors and provide customers with even more specialist expertise, stronger relationships and enhanced service.
By aligning leadership more closely to specific channels, Midwich is creating a structure that enables deeper market understanding, faster decision-making and a more tailored approach to supporting the unique needs of partners. The move will help vendors and resellers benefit from dedicated leadership focused on driving growth, identifying opportunities and delivering the highest levels of customer experience.
Both Ellis and Bradley bring extensive experience, strong industry knowledge and long-standing relationships across their respective channels. Having built highly regarded reputations within the business and among customers, they are ideally placed to lead the next phase of growth and development.
Ross Floyd, chief operating officer at Midwich UK&I said:
"Our customers and partners operate in increasingly specialised markets, and it's important that our structure evolves alongside them. By creating dedicated leadership across key channels, we're strengthening our ability to provide focused expertise, deeper market insight and an even higher level of support. Ellis and Bradley are highly respected within their sectors and are ideally positioned to help drive the next phase of growth for both our partners and Midwich."
Commenting on their new roles, Ellis Barnes said:
“I'm excited to take on this role and continue working alongside a team dedicated to supporting the evolving needs of both our customers and vendor partners. The channel is a driving force for innovation, I believe Midwich has an important role to play in helping our partners solve challenges, unlock opportunities and deliver meaningful results for their customers.”
Bradley Bennett added:
"I’m incredibly proud to be stepping into the head of education channel role. Having worked closely with our customers, vendors and internal teams for many years, I've seen first-hand the value that strong partnerships and collaboration bring.
“My focus will be on creating even greater alignment across the education channel, helping our partners navigate opportunities, accelerate growth and maximise the value they receive from Midwich."
These appointments mark an important step in Midwich's ongoing investment in its people, partners and customers. By creating dedicated leadership across key channels, Midwich is strengthening its ability to deliver specialist expertise, deeper market insight and an even greater level of support for customers and vendors alike, creating a strong platform for future growth.
