Workspace optimisation: why the office needs to work harder
The office is under pressure to prove its value.
Organisations still invest heavily in offices, desks, meeting rooms and collaboration technology. But they can no longer assume people will use those spaces in the same way they did five years ago.
That changes what customers need from workplace technology.
Logitech sees customers focusing on three connected priorities: creating a frictionless return-to-office experience, simplifying technology to reduce total cost of ownership and using workplace data to make better decisions.
For AV resellers and integrators, these priorities create an opportunity to move beyond individual meeting room requirements and help customers consider a bigger question:
Is their workplace working as effectively as it could?
At Midwich, we believe this will continue to change the role AV plays within workplace strategy. Technology doesn’t just connect a meeting. It can help organisations improve the employee experience, understand how people use physical space and make more informed decisions about where to invest next.
Making the office easier to use
If organisations want employees to spend more time in the office, they need to remove the friction that makes office days unnecessarily difficult.
That friction often starts before anyone joins a meeting.
Employees need to know where they can work, whether a desk is available and which spaces suit the type of work they plan to do. When people arrive and find spaces unavailable, even small frustrations can weaken the workplace experience.
Logitech is looking beyond the traditional meeting room to address this challenge.
With Logi View and Desk Booking, Logitech connects workspace reservation with greater visibility into desk usage. Employees can find and reserve workspace while IT and workplace teams gain data that helps them understand how people use those environments.
A successful return-to-office strategy depends on making the workplace genuinely useful when employees arrive.
For resellers, that means looking beyond device or meeting room counts and considering how employees move through the workplace, where friction occurs and how much visibility the customer has into space usage.
Logitech’s workspace approach allows partners to connect AV and collaboration technology with those much wider workplace challenges.
Turning workplace usage into useful evidence
Organisations have always been able to count desks and meeting rooms.
The harder question is whether people use them effectively.
That distinction matters when every unused desk or poorly matched space carries a cost.
Logitech identifies data-driven space utilisation as one of the major trends in customer conversations. Real-time information on occupancy and room utilisation can help IT and facilities teams replace assumptions with evidence.
For example, a business might believe it needs more meeting space because employees struggle to find rooms on busy days.
The data might reveal a different problem.
Perhaps employees consistently favour one type of room while other spaces remain empty. Maybe particular days create heavy demand while capacity sits unused for the rest of the week. The organisation may have enough space overall but the wrong mix of spaces for how employees now work.
That insight changes the requirements.
Instead of automatically investing in more space or more equipment, the customer can ask how to use existing resources more effectively.
Solutions such as Logitech Desk Booking can contribute to that picture by providing visibility into workspace usage alongside the employee booking experience.
For resellers, a conversation that starts with desks, cameras or meeting rooms can now extend into property strategy, employee behaviour and future investment, opening opportunities to engage IT, facilities and workplace stakeholders too.
From managing rooms to understanding the estate
As workplace technology scales, another challenge quickly emerges.
Someone must manage it.
A single room can be relatively straightforward. Dozens of meeting rooms, shared workspaces and multiple offices create a very different operational requirement.
IT teams need visibility. They need to know whether technology remains healthy, where issues have appeared and what requires attention. They also need to manage updates without creating unnecessary disruption for users.
Logitech Sync addresses this challenge.
The management portal allows IT administrators to remotely monitor and update technology while gaining insight into room health and foot traffic across office environments from one place.
This matters as customers look beyond purchase price and consider the time, resources and support required throughout a technology estate’s lifecycle. Logitech sees simplifying that ongoing management as an important route to lower total cost of ownership.
For resellers, that makes management worth discussing much earlier in a project. How a customer will support, monitor and scale its technology after deployment can have just as much influence on long-term value as the initial specification.
The office still needs to deliver a better meeting
Workspace optimisation extends beyond desks, bookings and management.
Once employees enter a meeting room, the collaboration experience still needs to justify the journey into the office.
Hybrid meetings continue to create an imbalance between people sitting together and colleagues joining remotely. Someone on screen may technically have access to the meeting but still struggle to follow the natural interactions happening around a table.
Logitech sees AI-driven meeting equity becoming an important part of this conversation.
Its Gen 2 portfolio uses smart camera technology to create more natural views of participants, including by reducing back-of-head perspectives and supporting more face-to-face interaction for people joining remotely.
The objective is not simply to add more AI to the meeting room.
It is to use intelligence where it can improve the experience.
For resellers, this provides another reason to start with the customer outcome rather than the product category. Instead of asking which camera should go into a room, consider who uses the room, how people interact within it and what remote participants need to see to take part effectively.
Logitech’s approach connects this meeting experience with the wider workplace journey.
Sustainability is part of the workplace decision
Sustainability adds another dimension to workplace technology decisions. As organisations face pressure to meet environmental commitments alongside budget targets, they increasingly need to consider what they buy, how long they use it and how effectively they manage it.
Logitech also sees sustainability and the circular economy influencing B2B buying decisions, with customers paying greater attention to areas such as carbon transparency, recycled materials and device lifecycle management.
These priorities reinforce the need to consider workplace technology as a long-term investment rather than a collection of individual purchases.
Across the AV ecosystem, Midwich is seeing these conversations expand beyond individual products and rooms. As workplace, IT and facilities priorities converge, resellers who understand the wider business challenge will be better placed to build relevant solutions and stronger long-term customer relationships.
Partners who can connect those dots can deliver much more value than a product specification alone.
What should resellers ask their workplace customers?
A stronger workplace conversation can start with a few simple questions:
- How are employees using the office today?
- Where do they experience friction when booking or using workspace?
- Which desks and meeting spaces see the most demand?
- What visibility does IT have across workplace technology?
- How much time does the customer spend managing its meeting room estate?
- What workplace decisions currently rely on assumptions rather than data?
- How does the organisation measure the return on its workplace investment?
The answers can expose requirements that sit well beyond an initial request for meeting room hardware.
They can also help resellers identify where Logitech technologies across desk booking, room collaboration and centralised management could form part of a wider workplace strategy.
Take your workplace challenge to Logitech at Tech Xpo
No two workplace strategies look the same.
A corporate customer reconsidering its office footprint will face different pressures from a university creating flexible learning spaces or a public sector organisation balancing user experience with strict management and compliance requirements.
That is why discussing the challenge can be more valuable than simply comparing specifications.
At Tech Xpo 2026, resellers can explore these conversations first-hand with Logitech and Midwich.
You will be able to see Logitech’s Gen 2 collaboration technology alongside Logi View, Desk Booking and Logitech Sync, while discussing how those technologies could apply to the real workplace challenges your customers bring to you.
If a customer wants to improve office adoption, understand space utilisation, simplify technology management or create a better hybrid experience, bring that challenge with you.
Talk to Logitech and Midwich about the requirement, explore the technology in context and consider how you can turn the next workplace project into a wider conversation about measurable value.
Register for Tech Xpo 2026 and meet Logitech
