AV CrossTalk LIVE: Join the debate at Tech Xpo 2025
Tech Xpo has always been about bringing the AV community together to explore the trends and technologies shaping our industry. This year, we’re proud to host something special: AV CrossTalk LIVE, presented by AV Magazine.
For the first time, this popular panel discussion comes to the live stage at Tech Xpo, giving you the chance to listen, learn and engage with some of the biggest voices in AV. Designed as an interactive experience, these discussions aren’t just for passive listening. You’ll be able to ask questions, share perspectives and play an active role in the conversation.
And the focus? Two of the most transformative forces in AV today: AI and digital signage. These topics weren’t chosen at random – they were selected by you, the AV community, in an AV Magazine poll.
The rise of AI in AV
AI is no longer just a buzzword. It’s here, it’s evolving fast and it’s already influencing the way we work and communicate. From meeting rooms powered by real-time transcription and translation to predictive building management and smarter automation, AI is rapidly embedding itself into the AV industry.
The global AI market is projected to hit over $400 billion by 2027, with some forecasts predicting it could reach an incredible $1.8 trillion by 2030. For AV, this growth is already being felt in areas such as:
- Workplace solutions: AI-powered meeting platforms that improve audio and video quality, automate notetaking and enhance collaboration across hybrid workforces.
- Smart buildings: Sensors combined with AI can predict energy usage, monitor air quality and adapt lighting or HVAC systems to improve efficiency and wellbeing.
- Content creation: Generative AI is enabling faster production of marketing visuals, scripts and training materials, freeing up creative teams for higher-value tasks.
But with opportunities come challenges. How will AI reshape the workforce? Which solutions are hype and which deliver real value? What ethical and regulatory frameworks do we need to consider? These are the kinds of questions AV CrossTalk LIVE will explore.
The discussion format means you won’t just hear from industry leaders – you’ll be able to share your experiences and concerns too, making this an essential conversation for anyone navigating the AI era in AV.
Digital signage: more than a screen
Digital signage is another area where the AV industry is experiencing incredible growth. Once seen as a simple display tool, it has become one of the most dynamic and versatile technologies in the sector.
Globally, the digital signage market is valued at over $24 billion and is on track for significant growth in the next five years. In AV, it’s driving new ways of communicating, connecting and influencing audiences in retail, corporate, education, healthcare and entertainment.
What makes today’s digital signage different is how immersive and intelligent it has become:
- LED advancements: MicroLED and all-in-one LED solutions are driving higher performance, lower energy use and greater accessibility. These displays are not just brighter and more reliable but also designed for new environments – from retail windows to corporate lobbies.
- Interactivity: Touchscreens, motion sensors and mobile integrations are transforming signage into a two-way medium, delivering personalised content and engaging experiences.
- Content automation: AI-powered content management systems are enabling dynamic, real-time updates – tailoring messaging to audiences based on location, time or demographics.
- Data-driven engagement: Integration with analytics platforms means signage isn’t just about displaying messages but also measuring their impact. Businesses can track impressions, dwell time and engagement to refine campaigns.
Digital signage has also become a key solution for hybrid spaces and wellbeing. From wayfinding in smart campuses to delivering wellness prompts in offices, it’s increasingly tied to the broader ecosystem of AV technologies.
At AV CrossTalk LIVE, panellists will explore the latest innovations, discuss the ROI of signage projects and consider how integrators and end-users can leverage signage to build stronger connections with their audiences.
Why these topics matter now
Both AI and digital signage represent major growth drivers in the AV industry – and they’re closely linked. AI is already powering smarter signage solutions, from automated content scheduling to adaptive messaging that changes in response to real-world conditions.
At the same time, both areas highlight broader industry themes:
- Innovation vs. adoption: How do businesses balance the promise of new technologies with the practicalities of implementation?
- Sustainability: With energy costs and carbon emissions under scrutiny, how can new solutions deliver efficiency without compromising performance?
- Customer expectations: Today’s audiences demand seamless, personalised and engaging experiences – whether in the workplace, retail environment or entertainment venue.
Tech Xpo’s AV CrossTalk LIVE gives you the opportunity to be part of these conversations at exactly the right time.
Why you should attend
AV CrossTalk LIVE isn’t just another panel – it’s your chance to:
- Hear directly from industry leaders tackling two of the most important issues in AV today.
- Put your questions forward and challenge panellists with your perspective.
- Walk away with actionable insights to bring back to your business.
- Network with peers and experts who are also navigating AI and signage opportunities.
Whether you’re exploring how AI can streamline operations or how digital signage can transform customer engagement, these sessions are a must-attend part of Tech Xpo 2025.
Be part of the conversation
AV CrossTalk LIVE takes place at Tech Xpo 2025.
Spaces for these sessions will be limited, so make sure you don’t miss out.
