Midwich appoints Tyrone Zagnoiev as Experience Centre Manager at Innovation House

Midwich is delighted to announce the appointment of Tyrone Zagnoiev as Experience Centre Manager at Innovation House - the company’s industry-leading experience facility in Bracknell.

In his new role, Tyrone will oversee the management and day-to-day operation of Innovation House, creating a space where customers can experience the latest technology first-hand, build stronger partnerships, and discover how Midwich can help them achieve their business goals. He will also lead marketing and event initiatives that enhance the customer journey, highlight innovations from UK&I group partners, and elevate the profile of both Innovation House and the Midwich brand.

Tyrone joins from Jabra and brings extensive experience in customer experience management and AV solutions, positioning him perfectly to enhance Innovation House’s role as the UK’s premier destination for technology demonstrations and partner showcases.

Tyrone Zagnoiev, Experience Centre Manager at Midwich Ltd, said:

"Innovation House is a unique destination where customers can experience the very latest technologies from across the AV industry, all in one place. Rather than focusing on a single area such as LED or UC, it brings together the full portfolio across Midwich brands – spanning cinema, projection, retail, and much more. It’s an opportunity for customers to explore a wide range of solutions under one roof, helping them see how different technologies work together to create powerful, connected experiences.

“I’m excited to build on its success, helping to increase engagement, loyalty, and awareness while driving opportunities for Midwich and our partners.”

Tyrone’s appointment comes as Innovation House undergoes a significant refresh, reinforcing its position as a dynamic hub for innovation and collaboration in the AV industry.

Greg Bennett, General Manager at Midwich Ltd, said:

"Tyrone’s appointment marks an exciting step forward for Innovation House. His focus on creating meaningful customer experiences will be instrumental in strengthening our relationships, building brand loyalty, and ensuring Innovation House continues to be a flagship destination for our partners and customers."

This appointment further underscores Midwich’s commitment to investing in people and facilities that enhance customer engagement and showcase innovation.