Digital Apparel | Midwich Retail Digital Signage Guide 2018-19

DIGITAL APPAREL | 3 Trends to look out for... Control your own content  Just a few years ago, in-house content management was highly limited and often outsourced to specialist external providers. Now, with a plethora of companies such as Brightsign and Signagelive all offering easy-to-use content management software, hardware and support, even smaller businesses can afford to take complete control of their own campaigns. Getting personal   It’s not enough simply to dazzle with high-spec displays nowadays; the real task for any project team in a saturated market such as retail is how to engage customers in a way that is both innovative and memorable. The rise of touchscreens has no doubt helped customers to personalise their shopping experience, but it’s the added extras such as time-and weather-responsive displays, geofencing automations, and day planning kiosks that will really help progressive brands stand out from the crowd. High quality hardware  Smaller, faster, and more powerful components create a world of opportunity when it comes to hardware, enabling slimmer, wider screens. And with HD production expected to end this year, UHD is set to become the new standard resolution. Videowalls are en route to becoming virtually bezel-less, and as businesses compete to draw customers in with innovative campaigns, we should see the standard dimensions of digital displays and videowall configurations shift towards more creative and engaging designs.