Digital Apparel | Midwich Retail Digital Signage Guide 2018-19

DIGITAL APPAREL | 2 Contents Introduction 2 Digital Signage Trends 3 Elo 4 Philips 6 Samsung 8 NEC 10 Panasonic 12 Vendor Profiles 14 Why dowe needdigital signage? According to a 2018 study, a massive 95% of UK citizens aged 16-34 own a smartphone 1 . In a world where consumers expect information to be instantly available, easily accessible, and suited to their individual needs, traditional static signage simply can’t cut it. Digital signage plays an integral part in the modern retail experience, attracting customers on the high-street, keeping them in-store for longer, and using this time to influence purchase decision making. As new technologies increase opportunities for digital signage in retail, it comes as no surprise that traditional printed media is slowly being phased out in favour of bigger, brighter, and more eye-catching digital displays. 84% of UK retailers believe digital signage creates significant brand awareness 2 , and customers seem to agree: over 40% of shoppers surveyed by Cisco said that digital displays can even change what they buy while in a store 3 . With retail applications for self-service touchscreens also increasing in popularity, such as wayfinding tools or kiosks for browsing and ordering products, it comes as no surprise that the global market for interactive signage is set to soar to the equivalent of over £20 billion (nearly $27 billion) by 2022 4 . In a time where brick and mortar stores are being challenged by the convenience of online outlets, engaging customers in a way that bridges the online/offline gap is a must. 1 Source: Statista, UK: Smartphone Ownership by Age from 2012-2018 (2018) - Accessed 16/08/18 at: https://www.statista.com/statistics/271851/smartphone-owners-in-the-united-kingdom-uk-by-age 2 Source: SignStix, 10 Key Stats that are Accelerating the Adoption of Digital Signage (2015) - Accessed 16/08/18 at: http://www.signstix.com/insights/retail/10-key-stats-that-are-accelerating-the-adoption-of-digital-signage 3 Source: Cisco, Digital Signage for Retail: Attract and Keep Your Customers (2012) - Accessed 16/08/18 at: https://www.cisco.com/c/dam/en_us/solutions/industries/retail/downloads/dms_brochure_0709.pdf 4 Source: MarketsandMarkets, Interactive Display Market Worth 26.91 Billion USD by 2022 (2016) - Accessed 16/08/18 at: https://www.marketsandmarkets.com/PressReleases/interactive-display.asp