The Midwich Group signs exclusive UK and EIRE distribution deal with Samsung Interactive

Leading trade-only distributor of technology solutions, Midwich, is delighted to announce that it will be exclusively distributing a range of Samsung E-board Interactive products as of January 2017.

The AV distributor will be managing the full E-board Interactive portfolio consisting of Samsung Displays 32” and above; Samsung’s offering for education; as well as new Interactive products for corporate and retail environments being launched during 2017.

Midwich sees the engagement positively for the AV channel, especially as Interactive displays are a key growth area within the sector. The distributor has a long history of working with leading display brands, and this new partnership complements and extends existing touch screen options for reseller partners. Samsung has a strong presence in the UK and EIRE, and its products align to many different vertical markets from education to corporate, where there is shifting demand from standard LFD to ILFD.

Thomas Brittain, Head of Display Channel Sales at Samsung Electronics commented: “It is great to partner with Midwich on such a strategic category for Samsung UK. This addition enhances the full display range already provided by the Midwich Group and gives Samsung real focus in this area. We are particularly excited to work with the dedicated interactive sales team in situ and grow this category for both Midwich and Samsung in 2017.”

Richard Bovingdon, Midwich Head of Interactive Sales said: “We’re absolutely delighted to be deepening our relationship. As well as being the number one digital signage brand globally[1], Samsung has a UK and EIRE market share of 43 per cent for large format commercial displays. This coupled with its reputation for manufacturing high-quality displays, and investment into R&D provides Midwich with the confidence to deliver the most appropriate touch display solution across several verticals.”

Lloyd Platt, Senior Product Manager for Samsung Commercial Displays at Midwich, added: “Midwich and Samsung already have a strong relationship across various technologies and our value added business model has supported our resellers and system integrators with Samsung large format displays from digital signage solutions to multiple verticals including education, retail and transport. We have technical specialists with the right expertise, and now it’s natural that we now take Samsung’s Interactive products to market.”

To support its resellers further, Midwich is preparing to recruit dedicated Samsung Interactive Support to ensure that Midwich expertise and customer service remains unparalleled.

Samsung Interactive products offer leading edge features that enable end users to customise and build the right solution; with options to utilise the inbuilt OS, plug-in the optional android box, and access the educational app store. This variety of options enables end users to benefit from as rich or as simple functionality as they require. Samsung has also focused on the end-end experience for deployment in a real-world environment. Additionally, the System on Chip (SoC) is unique as it allows complete management and control over a network and screens can be easily adapted for digital signage purposes.

For more information, please contact your dedicated specialist: Chris Bloxsome Samsung Commercial AV Specialist, 01379 649236 and Claire Coogan, Interactive Business Development Manager, 07872 375 937

 

About Samsung Electronics Co Ltd

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.



[1] https://news.samsung.com/global/samsung-electronics-ranks-no-1-in-global-digital-signage-unit-sales-for-seventh-consecutive-year