Midwich to support BT Sport’s launch of Dolby Atmos

BT Sport will show its first live football match in Ultra HD and Dolby Atmos sound on January 31, 2017. Featuring Liverpool and Chelsea, playing at Anfield, it will be the first time a UK broadcaster has used Dolby Atmos sound.

BT plans to make every subsequent Premier League match broadcast live, as well as a selection of FA Cup games, also available in in Ultra HD and Dolby Atmos.

The leading trade-only distributor of technology solutions, Midwich, is delighted to present a range of unrivalled products to support BT’s launch of the Dolby Atmos.

The Yamaha RXV581B receiver and Onkyo LS7200B Soundbar are two perfect products to get the best from space restricted areas to help create a genuinely impressive home cinema experience. The sound-beaming technology, which emulates surround sound by bouncing the sound around a room using an array of highly-focused drivers is one of the highly impressive features of Dolby Atmos.

Business Manager - Consumer Electronics from Midwich, Mark Flesher commented; “Dolby Atmos sound paired with the very best in picture quality, including the latest range of UHD TV’s from the leading brands, gives the consumer the opportunity to feel like they are actually at the game. At Midwich we're delighted to offer you a select range of sound products to help bring that big game atmosphere straight into your living room!”                                                        

For more information, please contact the dedicated Consumer AV Specialist at Midwich, Sam Baldry at sam.baldry@midwich.com or telephone 01379 649200.

About Midwich

Midwich is the UK’s leading trade-only distributor of technology solutions with more than 35 years of experience in the AV and IT channels. Distributing solutions in audiovisual, consumer electronics, document management, Midwich is adept at developing sound commercial propositions for its vendor partners and prides itself on being first to market with value added opportunities for its reseller partners.

The Midwich Group is a family of UK, European and Australian distributors with expertise in AV, IT, consumer electronics, accessibility and security. With highly trained sales teams and award-winning aftersales service, the Midwich Group is renowned throughout the industry for its professional distribution of complete solutions from many of the world’s leading electronics manufacturers.


Media enquiries: For more information, please contact Ben Thompson at ben.thompson@midwich.com.

Twitter: @Midwichltd

LinkedIn: Midwich