Midwich Group signs European distribution agreement with BirdDog

DISS, UK, October 1, 2020 – Midwich Group Plc (LON: MIDW), a specialist audio visual (AV) distributor to the trade market, is pleased to announce a European distribution agreement with BirdDog, a manufacturer of the world’s leading video over IP products and workflows.

BirdDog have developed embedded Network Device Interface (NDI®) hardware and implemented into a range of high definition and 4K broadcast video converters, robotic pan-tilt-zoom (PTZ) cameras, and a suite of software products to tie end-to-end workflows together. The range includes products recommended by Zoom Video Communications, Inc., the world’s first full NDI® PTZ Cameras, PTZ Controller Keyboard, the world’s smallest 4K NDI Encoders and Decoders, Wallplates, and SDM modules.

NDI is a user-friendly way of sending high-quality video around existing IT networks, from common IT implementations to mobile environments, it’s giving everyone access to easy-to-use, high-quality video using the equipment they have today.

The full range of BirdDog products are available to Midwich Group channel partners exclusively through Holdan (a Midwich Group company). The agreement begins in the UK & Ireland and Continental Europe today (October 1, 2020).

Allan Leonhardsen, Managing Director, Holdan (part of the Midwich Group), comments:

“We are delighted and proud to be appointed the exclusive European distributor for BirdDog. We have admired the expertise and reputation of BirdDog for some time and look forward to working together in the future.

 

We recognised some time ago that NDI® is a natural adjunct to our portfolio, and we are sure BirdDog's technology and Holdan’s expertise will accelerate our headway in providing technical solutions through Midwich Group’s reseller channel across Europe.”

Eamon Drew, Co-Founder and CMO at BirdDog, comments:

“We are super excited to start working with Holdan and the Midwich Group. We’ve enjoyed good success in the UK, Ireland, and Continental Europe already and we feel the unparalleled channel reach the Midwich Group have will take us to the next level.”

BirdDog products are used by some of the biggest names in Broadcast, AV, House of Worship, Live Streaming, Esports, and Education around the globe, including, Zoom, ESPN, NBA, BBC, Apple, Microsoft, YouTube, Google, Facebook, and Twitter.

Enquiries may be directed to –

-ENDS-

About Midwich Group

Midwich Group is a specialist AV distributor to the trade market, with operations in the UK and Ireland, Continental Europe, Asia Pacific and North America. The Group's long-standing relationships with more than 500 vendors, including blue-chip organisations, support a comprehensive product portfolio across major audio visual categories such as large format displays, projectors, digital signage, unified communications and professional audio. The Group operates as the sole or largest in-country distributor for a number of its vendors in their respective product sets.

The Directors attribute this position to the Group's technical expertise, extensive product knowledge and strong customer service offering built up over a number of years. The Group has a large and diverse base of more than 20,000 customers, most of which are professional AV integrators and IT resellers serving sectors such as corporate, education, retail, residential and hospitality. Although the Group does not sell directly to end-users, it believes that the majority of its products are used by commercial and educational establishments rather than consumers.

Initially a UK only distributor, the Group now has 1,000 employees across the UK and Ireland, Continental Europe, North America and Asia-Pacific. A core component of the Group's growth strategy is further expansion of its international operations and footprint into strategically targeted jurisdictions.

Visit the Midwich Group Website

About BirdDog

BirdDog Australia Pty Ltd (BirdDog) was founded in 2016 with a mission to create the world’s best video over IP products and workflows. BirdDog developed embedded NDI® hardware and implemented into a range of high definition and 4K broadcast video converters, robotic pan-tilt-zoom cameras, and a suite of software products to tie end-to-end workflows together. BirdDog products are available globally through a network of distributors and resellers and used by some of the biggest names in Broadcast, AV, House of Worship, Live Streaming, Esports, and Education. BirdDog’s headquarters are in Melbourne, Australia with in-country presence in USA and UK. 

Visit BirdDog's Website

 

Media Contact :

Ben Thompson

Communications & PR Manager

Midwich Limited

+441379 649200

ben.thompson@midwich.com