Midwich expands market-leading portfolio with Promethean agreement

Midwich, a specialist audiovisual (AV) distributor to the trade market, is pleased to announce the signing of an agreement with Promethean, a leading global education technology company, as a UK distributor for its products.

For over 20 years, Promethean’s award-winning interactive displays and lesson delivery solutions have transformed learning and workspaces into creative, connected environments to foster collective success. Promethean’s goal is to reimagine and reinvent educational technology solutions to create dynamic environments, communities, and tools, that empower teachers and motivate students to learn.

The addition of Promethean to Midwich’s line-up of interactive display products provides their channel partners in the UK with an unrivalled choice of display solutions. Midwich channel partners are advised to speak to their account manager for product and stock availability.

Lee Harris, Divisional Director, Midwich, commented:

“We endeavour to provide our customers with continued access to world-leading brands and the very best solutions, and we’re excited to add Promethean to our market-leading display portfolio. Above all else, we are proud to have been chosen by Promethean for the unrivalled level of support we continue to offer our channel partners during these testing times.”

Simon Port, Head of Channel Operations, UKI & Asia Pacific at Promethean, commented:

“Now, more than ever, we need to ensure we can deliver the very best support and service to our channel partners, and are excited to bring Midwich on board to help us to succeed with our aims. We’re confident that by working in partnership with Midwich, alongside TechData, that we are well positioned to not only maintain the momentum achieved to date, but to continue strengthening this.”

Jim Wallis, Head of UKI Market at Promethean, commented:

“To continue leading the market, we need to consistently deliver service and support which aligns with what the channel needs. As that evolves, so must we. Appointing Midwich as one of our two UK distributor partners is key in our business strategy, and we are looking forward to working closely with them to further enhance our channel offering.”

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