Midwich announces distribution partnership with Middle Atlantic Products in the UK and Ireland

Midwich Ltd, a specialist audio visual distributor to the trade market, with operations in the UK, Ireland, France, Germany, Benelux, Iberia and IPAC, is pleased to announce an exciting distribution partnership with Middle Atlantic Products, a brand of Legrand AV.

Middle Atlantic Products manufactures exceptional support and protection products to mount integrated AV systems, offering innovative rack, mount, tech-enabled furniture and power products as well cable management and connectivity solutions.

From February 2019, Midwich Ltd (Midwich, Owl Visual and Square One) will distribute the full range of Middle Atlantic Products in the UK and Ireland. Middle Atlantic Products will be available to Midwich customers alongside the other Legrand | AV brands, Chief, Projecta, Da-Lite and Vaddio. Customers will also be able to purchase from any of the brands within the Legrand | AV portfolio directly from Midwich with one purchase order and in one shipment, another example of how we are making it easier to solve today’s AV integration challenges.

Kane Barker, Business Manager, Midwich commented:

"We’re delighted to announce our distribution partnership with Middle Atlantic Products across the UK and Ireland. With this partnership, we will provide AV racking as a new category to our resellers alongside our other AV product categories.

“With stock arriving very soon, the addition of Middle Atlantic Products means we further strengthen our relationship and product range across the Legrand | AV brands, which is great news for our resellers.”

Robert De Jong, Product Marketing Director, Legrand AV, commented:

“We are really pleased to add Midwich to our distribution partnerships for Middle Atlantic Products for the UK & Ireland. The expertise and professionalism that the team at Midwich bring to the channel will make this a great addition and we look forward to working closely to develop our business together”.

For product enquiries, please contact Midwich’s Kane Barker by emailing kane.barker@midwich.com  

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Media enquiries: For more information, please contact Ben Thompson on 01379 647 546 or email ben.thompson@midwich.com.

Twitter: https://twitter.com/MidwichLtd

LinkedIn: https://www.linkedin.com/company/midwich/

About Midwich Group

Midwich is a specialist AV distributor to the trade market, with operations in the UK and Ireland, Continental Europe and Asia-Pacific. The Group's long-standing relationships with over 400 vendors, including blue-chip organisations, support a comprehensive product portfolio across major audio visual categories such as large format displays, projectors, digital signage and professional audio. The Group operates as the sole or largest in-country distributor for a number of its vendors in their respective product sets.

The Directors attribute this position to the Group's technical expertise, extensive product knowledge and strong customer service offering built up over a number of years. The Group has a large and diverse base of approximately 14,000 customers, most of which are professional AV integrators and IT resellers serving sectors such as corporate, education, retail, residential and hospitality. Although the Group does not sell directly to end users, it believes that the majority of its products are used by commercial and educational establishments rather than consumers.

Initially a UK only distributor, the Group now has over 800 employees across the UK and Ireland, Continental Europe and Asia-Pacific. A core component of the Group's growth strategy is further expansion of its international operations and footprint into strategically targeted jurisdictions.

For further information, please visit www.midwich.com  

About Legrand | AV

The brands of Legrand | AV are leading providers of mounts, racks, video conferencing, screens, connectivity and display solutions enabling amazing audiovisual experiences. Our innovative solutions, sold principally under the Chief, Da-Lite, Middle Atlantic, Projecta, Sanus and Vaddio brands, are accessible through numerous channels. The brands of Legrand provide the most comprehensive offering of AV solutions in the market. The company serves a broad base of over 6,000 global AV customers.