Midwich announce unique New Division

Midwich announces unique new division to further enhance position as leading distributor of Document Solutions

Diss, Norfolk: Monday 26th September 2016

Leading trade-only distributor of technology solutions, Midwich, today announces that it has re-structured its Document Solutions division to create a division unique to the Group and the wider industry. The additional expertise and support found in the new division will enhance Midwich’s value add, and further strengthen the Company’s position as the leading, proactive, distributor in the document solutions space.

As part of the re-structure, Heidi Lucas will become Divisional Manager of the Document Solutions team, overseeing the Business Management, Document Solutions Account Management and Sales Specialists teams. The closeness of the three teams in the past has been essential to the success of the division and Heidi’s appointment means that they will work even closer under the management of one individual. Tressa Whitby also joins the division, in a role which is both new to Midwich and unique to the channel. As Vendor & Strategic Account Development Manager, Tressa will work closely with Heidi to understand vendor and customer requirements and proactively align activity to further develop distribution’s value.

Midwich believes that the unique structure of the division will ensure that the goals and objectives of vendors are aligned with all functions within the Group. It will also deliver added value to the channel, deliver incremental business to the Group and create new business opportunities; allowing Midwich to meet the ever changing needs of its partners and customers and living up to its corporate strapline of ‘Our Expertise is Your Advantage’.

Stuart Mizon, Divisional Director, commented:

“We are delighted to announce the new structure of our Document Solutions division, which is a significant and integral part of the Midwich Group. Today’s announcement, and the significant investment in people, further strengthens our already successful division and underlines our ongoing commitment to this sector.

“Our vendor partners have been at the forefront of our mind when creating this new structure, the new division evolved solely for the benefit of our vendors and customers, and further strengthens our position as a truly ‘trade only’ distributor.

“This has also created opportunities for internal staff to step up and enhance their development within our business. There are 26 highly knowledgeable, expert employees in the team, specialising solely on document solutions, and we look forward to our exciting opportunities ahead.

About Midwich:

Midwich is the UK’s leading specialist document solutions and AV distributor to the trade market. With more than 35 years of experience in the AV and IT channels. Distributing solutions in audiovisual, consumer electronics, document management, Midwich is adept at developing sound commercial propositions for its vendor partners and prides itself on being first to market with value added opportunities for its reseller partners.

The Midwich Group is a family of UK, European and Australian distributors with expertise in Document Solutions, AV, IT, consumer electronics, accessibility and security. With highly trained sales teams and award-winning aftersales service, the Midwich Group is renowned throughout the industry for its professional distribution of complete solutions from many of the world’s leading electronics manufacturers.

Midwich is the first non-broadline AV distributor to float on AIM (May 2016). The company also recently undertook a major rebrand under the strapline “Our Expertise is Your Advantage”, which represents three core strategic strands: intelligent distribution, unrivalled expertise and excellent customer experience.


Media enquiries: For more information, please contact Karen Horsup, Group Marketing Manager, 01379 649295, karen.horsup@midwich.com

Twitter: @Midwichltd

LinkedIn: Midwich