Midwich announce distribution of Genie

Midwich announce distribution of Genie

Diss, Norfolk: 21 June 2017   

Midwich has announced that it will partner with Genie in selling the latest security and access control products. Genie CCTV Ltd is a British born company based just 30 minutes from London. Now in its 16th year, the company provides system design, system integration solutions, new technology development in CCTV, access and biometrics; manufacturing quality performance products.

Genie are a true multi-technology company, serving the industry with AHD, HD-SDI, network IP, access control and biometric fingerprint security solutions. Genie has a long-standing reputation for quality performance and is the leader in Smart cabling products for the CCTV Industry.

Genie is delighted to be working in a premier partnership with Midwich as synergies in the HD-SDI broadcast field will almost certainly benefit the distributers AV customers by adding new solutions, giving quality product alternatives and promoting confidence in equipment from Genie.


Steve Baker, Genie Group CEO commented;

"We have been looking for a new reliable distribution partner to stock, support and promote our CCTV and access control equipment, and I am delighted that we are now partnered with Midwich. Their total support package offers installers and integrators an extremely professional sales and technical service, something we are particularly extremely impressed with."


Francesco Bellavia, Head of Security Sales commented;

"This strategic alliance will bring some very exciting products to the market for Midwich customers, especially the opportunities for access control biometrics, of which Genie have the largest range and variety of any other manufacturer in the UK. Finger print and facial recognition are the future in access control and our resellers will be very impressed with the range available following this partnership."


Jon Dew-Stanley Director of Midwich Technical, Frankie Bellavia, Head of Security Sales and Genie Managing Director  were delighted to partner with Genie this quarter.

Genie’s quality products stand tall, with the award winning biometric access control products the largest range in the industry. The AC5000 has an extremely competitive price in the market and not only offers cost efficiency but also performance approved biometric access unique to only a few products available in the market today.

Beyond the products, Genie pride themselves on being able to equip their customers with the best technical support and aftercare service available. With total sales coverage in the UK and Ireland and a first-class technical support team at hand, Genie’s support on products, integration and project design is only surpassed by the company's willingness to support and succeed with the installer in mind.

Genie’s Headquarters are in Welwyn Garden City, and its British owner embraces the values of supporting the UK security industry's needs by manufacturing products that are of quality and not price driven, due to competitive pressures.

The announcement on the Midwich – Genie partnership aims to build a strong relationship and year-on-year growth where customers choose the team as a solution to their needs.

For more information, please contact your Security Team on 01379 647500


About Midwich

Midwich is the UK’s leading trade-only distributor of technology solutions with more than 35 years of experience in the AV and IT channels. Distributing solutions in audio visual, consumer electronics, document management, Midwich is adept at developing sound commercial propositions for its vendor partners and prides itself on being first to market with value added opportunities for its reseller partners.

The Midwich Group is a family of UK, European and Australian distributors with expertise in AV, IT, consumer electronics, accessibility and security. With highly trained sales teams and award-winning aftersales service, the Midwich Group is renowned throughout the industry for its professional distribution of complete solutions from many of the world’s leading electronics manufacturers.



Media enquiries: For more information, please contact Ben Thompson at ben.thompson@midwich.com or on 01379 647546.


Twitter: @Midwichltd

LinkedIn: Midwich


About Genie Ltd

Genie CCTV Ltd is a British born company based just 30 minutes outside London, exporting to over 30 countries. Genie provide design, development, manufacture and distribution of HD-SDI, Network IP, analogue, access control and CCTV security solutions.

With ISO9001 accreditation, Genie have been able to assure timely delivery, above-the-norm product quality and service, and fewer returned products and complaints.

Beyond the products, Genie pride themselves on being able to equip customers with the most extensive live sales and aftercare service available in the world. That means, unlike most manufacturers, Genie have dedicated sales and technical support teams with first line and installation experience.

Going above and beyond, Genie are more than capable in assisting with system design through to product specification and on to site surveys.