Jenny Hicks appointed Head of Technology

Midwich Group Plc, the leading specialist audio visual and document solutions distributor to the trade market, is pleased to announce that Jenny Hicks has been promoted to the role of Head of Technology for The Midwich Group. 

With a strong background in technology sales, Jenny has been with Midwich since 2012 where she joined Midwich's technical division as an IP Video Specialist. She later progressed to the role of Technology Manager in 2013, responsible for managing Midwich Ltd’s portfolio of technical video brands. Following the launch of the Technical division in 2015, Jenny assumed the role of managing the company’s Technology Specialists and Technical Support teams.

Jenny’s role as Head of Technology will predominantly focus on UK projects but has also been expanded to provide oversight of the Group’s domestic and international technical projects, and will include working closely with the Group’s technical vendors and exploring new technology ventures for Midwich Group. She will also be responsible for providing insight and trend analysis to Company management in order to support the Group’s ability to be agile and effective across all target markets.

Speaking about her new role, Jenny commented:

“I am looking forward to exploring new technology markets, and utilising our global expertise to enhance the Group’s capabilities in all territories. The breadth of knowledge across our numerous businesses at Group level is Midwich’s greatest strength. Each business is unique in their specialist areas and I am excited to learn from them to drive future opportunities for Midwich.”

On Jenny’s appointment, Tom Sumner, European Director, noted:  

I am confident that Jenny’s strong technical knowledge, coupled with a sound commercial awareness will therefore be of great benefit to the wider international Group, in addition to our UK operations.”

Jenny will be attending Midwich’s annual flag-ship event, Technology Exposed on Wednesday 11th and Thursday 12th October 2017. The event attracts over 50 exhibiting manufacturers and 1500 customers. You can register for free by visiting

-Notes to Editors -

About Midwich: The Midwich Group is a specialist audio visual (AV) and document solutions distributor to the trade market, proudly operating in 8 countries; including the UK (Midwich, Holdan, PSCo, Invision and Owl Visual), Ireland (Square One), France (Sidev), Germany (Kern and Stelly), Spain and Portugal (Earpro), Australia and New Zealand (Midwich Australia).

The Group has over 650 employees and long-standing relationships with over 300 vendors, including blue-chip organisations such as Samsung, LG, Epson and NEC, supports a comprehensive product portfolio across major audio visual categories such as large format displays, projectors, digital signage and printers. The Group operates as the sole or largest in-country distributor for a number of its vendors in their respective product sets. The Directors attribute this position to the Group's technical expertise, extensive product knowledge and strong customer service offering built up over a number of years.

The Group has a large and diverse base of approximately 10,000 customers, most of which are professional AV integrators and IT resellers serving sectors such as corporate, education, retail, residential and hospitality. Although the Group does not sell directly to end users, it believes the majority of its products are used by commercial and educational establishments rather than consumers.

In the year to 31 December 2016, 33 per cent of the Group's revenues were derived from outside the UK and Ireland. A core component of the Group's growth strategy is further expansion of its international operations and footprint into strategically targeted jurisdictions. 

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