Midwich reinforce AMX team with the appointment of Alister Smith  

Midwich, a specialist audio visual distributor to the trade market with operations in the UK and Ireland, North America, Continental Europe and Asia Pacific, is pleased to announce the appointment of Alister Smith as AMX’s Business Development Manager UK.

Based at Midwich Group’s newly opened Innovation House showroom in Bracknell, Alister brings 20 years’ experience in the industry across distribution, manufacturing, reseller and integrator businesses within the Corporate, Residential and Commercial markets. Alister was Vice Chairman of CEDIA EMEA from 2014-16.

Midwich are the only distribution partner in the UK & Ireland to offer the full range of AMX products. Alister will take a central role in growing the brand and his experience allows Midwich to further enhance their reach within the channel partner community, as well as increasing engagement with end users.

Alister Smith, AMX Business Development Manager UK, commented:

“I am delighted to be joining the AMX team at Midwich. I’m excited to get working with the rest of this technical team, where we are focussed on driving and growing the AMX brand. My experience in the audio visual and technical product areas, including AMX and their competing brands, will help drive the projected growth of AMX in 2020.


I look forward to discussing my new role in the team and how we can assist our clients moving forward.”     

Claire Coogan, Divisional Manager, commented:

“Alister joins us at an exciting time when AMX is relaunching a series of groundbreaking new products. Alister will play an integral role further strengthening the AMX and Midwich team presence. His wealth of industry, technical and product knowledge will serve him well in this position.


With our dedicated team of AMX pre-sales and post-sales Mi Support team, coupled with our new facility at Innovation House, we will be able to showcase the latest technologies and advancements from AMX in 2020, whilst providing the high level of services that we deliver and our integrators demand.”

To discuss the wealth of opportunities across the AMX product range, please contact Alister on  alister.smith@midwich.com or on +44 (0) 7824310310.