Why is it important to have a UC strategy?

Many businesses use different forms of communication to collaborate. From emails and text messages to video and calls, conversations seamlessly weave across channels depending on the communication needs at the time.

The problem is, this can result in key information being spread out across several possible locations, so finding it and keeping things organised can be more time-consuming than it needs to be. This can result in lost productivity, slow time to market and, ultimately, lost earnings.

As more people work remotely and the demand for organised communication streams increase, Unified Communications (UC) can help businesses to get a handle on all the different channels used to get work done. By putting everything in one place, irrespective of origin, and enabling management of communications remotely, a UC strategy is essential for a business no matter what platforms are used.

Furthermore, end-user engagement and productivity can only be achieved by bringing together the key elements of a UC strategy.


What is Unified Communications?

Unified Communications and Collaboration (UC&C) are where tools are integrated so communications received from a variety of sources can be managed all in one entity instead of separately. This enables better management of workloads by seeing who and what resource is available to help deal with the task at hand.

If done correctly, UC&C can help with corporate business continuity during times of uncertainty like the coronavirus pandemic. It can also help improve productivity and decision making for staff and enable remote working while reducing travel time and associated costs.

 Meeting Solutions


What is a UC strategy?

A tailored UC strategy will help establish a plan of how the UC&C will work while addressing any potential scenarios that might come up. By putting a plan in place, companies can ensure the platforms chosen are the best ones for the business.

The strategy should cover the following points:

  • Defined outcomes and benefits to the business.
  • What the company and staff use now and how they can be integrated?
  • What will they potentially need access to in the future?
  • What routes the communication tools take to reach their end goal i.e. internet, phone lines, intranet etc?
  • What licensing or subscriptions are needed for the use of the UC&C channels?
  • Policies for BYOD, BYOM, security, and processes. It should also cover what happens if a business is acquired or merges with another.
  • What should happen, if like in the coronavirus pandemic, staff need to work from home quickly. What procedures are in place?
  • Learning and training – ensuring staff have the necessary understanding and resources to utilise the tools effectively. This includes continual updates as technology develops.

While UC&C can help businesses with integrating all communications channels into one place, a tailored UC strategy is integral to ensure its effective implementation. By speaking to staff and reviewing the goals and benefits of UC&C, it will put companies in better stead for successful collaboration.


Problems will arise and all you can do is provide the best solution with what is currently available to your business. As technology changes, so will the best solution.

The answer? To constantly ask, is our strategy working as good as it could be?

If you would like to know more about UC&C and how it can be implemented effectively, please speak to Chris Southern on chris.southern@midwich.com or +44 7887419301.