LED Brings Back the Cinema

Last week the government announced that drive-in cinemas can reopen from the 15th of June, across the UK. There has been a surge in interest in drive-in cinemas, partly in response to traditional cinemas shutting their doors at the start of lockdown.

Following this announcement, there have been many touring drive-in cinemas that have announced events across the UK following social distance guidelines. Cinema viewers can sit tucked up in their car, with other members of their household – safely adhering to government guidelines of social distancing.

Drive-in movies are retro and were a massive hit in the 50s and 60s, particularly in America. Since then they have been brought back for nostalgic events, and now as a way for families to get out and enjoy a movie on the big screen, whilst remaining safe and without risk of contamination.

It is not just the drive-in cinema where these LED displays will cure any boredom the locals may have, there will also be stand-up comedy, bingo and a silent disco running. We have also seen football clubs open their car parks as a way for fans to cheer on their teams whilst socially distancing in their cars.  

LED Displays are Ideal for Outdoor Applications 

Public ambient light viewing has technical hurdles to overcome, which LED as a technology can combat. Whereas previously, drive-in cinemas had to be at night to avoid ambient lighting, and size was restricted. The advances in LED technology have allowed them to pop up in the most fabulous and unexpected locations, from Parks, rooftops, green fields, sandy beaches, as well as the traditional carpark. 

Compared to LCD or projectors, LED displays are more visible outside, with greater impact they offer high brightness to combat direct sunlight and ever-changing ambient light conditions, adapting the brightness dynamically, as well as higher contrast ratios compared to traditional projection. 

“Direct-lit LEDs are very robust, very reliable, and very bright, LED can produce high brightness even in high ambient light environments.” 

-Stuart Holmes, Director, PSCo, a specialist division within the Midwich group. 

Midwich markets a range of LED products, including direct-lit LED, a technology that originated for the outdoor market.  

What really makes LED stand out against its competitors is the quality of the content displayed. 

“Excellent viewing quality is achieved through LED’s high brightness, high contrast ratio, impressive colour gamut, and fast refresh rate.” 

- Stuart Holmes, Director, PSCo, a specialist division within the Midwich group. 

Flexible LED Offers More Outdoor Options 

“Flexible display solutions will be the evolution of LED also.” 

- Jenny Hicks, Head of Technology at Midwich. 

One of the many benefits of using LED displays is its flexibility. Curved screens provide a wider viewing opportunity, meaning that more people can see the screen parked at a safe distance and not having to park close to each other.  

Furthermore, modular LED allows flexibility to build a videowall in any configuration imaginable, almost to any size imaginable. This modular design benefit will allow drive-in cinema to pop up in more and more locations. 

“Where previously you were restricted to a 16:9 ratio, due to the flexibility of LED’s modular design, we are seeing it being used in more bespoke applications to fit literally any space. It also excels in areas where a bezel-less canvas is required, so to provide one uninterrupted image ensuring there is no disruption to content.” 

- Stuart Holmes, Director, PSCo, a specialist division within the Midwich group. 

To find out more about our LED offering and how this technology can be used right now, contact your account manager, or contact our sales team on 01379 649200.