Interactive Display Technology in Automotive Showrooms

Car buyers no longer expect to be presented with reams of printed brochures, which are limited in many ways, as well as costly to produce, store and transport.

Interactive displays (such as those produced by iiyama) that show the latest car commercial, other rich media and incorporate interactive features are far more effective at creating curiosity and a desire to engage more deeply with the brand.

Minimising the barriers to that engagement by offering interactive touch displays and capturing the consumer’s preferences as a result is just the beginning of a multi-channel, integrated strategy that is rapidly becoming the only game in town for car retailers of all types.

View our FREE whitepaper to discover how interactive displays can revolutionise the automotive showroom.

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