Karen Horsup

Head of Strategic Marketing (UK and Ireland)


01379 649295

07887 751200

The Midwich Group has grown significantly through the acquisition of specialist businesses in the UK and Europe, I'm pleased to be a part of the growing group and look forward to all the new opportunities this brings. As Group Marketing Manager, I work with the whole of the Midwich company portfolio and my speciality is B2B marketing, driving business through a variety of marketing channels. I am responsible for ensuring the Midwich Group of specialist divisions and its partners continues to be successful through supporting you, our customer, and offering new services to make partnering with Midwich the best experience it can be, whilst meeting your needs in the ever-changing technology world.   

I've developed the reseller marketing support tool that Midwich offers providing the ability to simply brand marketing with your own company details, so it can be used to easily market the messages to the end user client. I've built up the digital range of documents that are now available online via this website to view. The messaging is about researching the market to ensure our communications meet market specific needs, targeting the leading verticals where technology takes the lead. I initiated the customer facing events that the business holds, taking them to the next level, with Technology North and Technology Exposed both industry events not to be missed. Customer experience is essential, which is why marketing is focusing on delivering unrivalled support throughout the business, at all levels.

If you wish to discuss how the marketing team at Midwich can support the growth of your business then please contact us on marketing@midwich.com.