Retail Special | An AV Magazine supplement in association with Midwich

In the last millennium, it was the amount of retail space that differentiated a retailer from its competi- tion. Today, it’s the buy- ing experience; instore or online and increasingly, via mobile. The technology is there, in smart stores, whether you see it or not. Either designed to be explicit and in your face like an interac- tive touchscreen mirror in a fitting room which helps you select the clothes that you want to try on, or the implicit technology constantly whirring away in the background working out where you are, what you want (or need, or didn’t even know you needed), streamlining operations, improving margins and most importantly, enhancing the guest experience. The shopping experience has changed drastically during the past two decades. Customers now carry the power of ‘search, compare, transact’ in the palms of their hands wherever they go. More brands are working out how critical – and enriching – it can be to bring inter- activity into the physical space of a retail environment. There, data-based, interactive AV experiences are making today’s stores the places to be. More and more, instore shopping is a personalised experience. Data is a powerful tool for creating unique shop- ping experiences, customer by customer. Combining data with AV displays is the next step in crafting personalised experi- ences in public spaces. Clive Couldwell, Editor AV Magazine, avinteractive.com Reinvigorating the retail environment EDITORIAL Clive Couldwell Editor Zoe Mutter Deputy Editor CONTRIBUTOR Paul Bray ADVERTISING Rachael Hamilton Commercial Manager 020 8253 8641 rachael.hamilton@avmag.co.uk Sabrina Nawaz Account Manager 020 8253 4605 sabrina.nawaz@avmag.co.uk Amit Patel Account Manager 020 8253 8642 amit.patel@avmag.co.uk DESIGN/PRODUCTION Julian Cresswell 020 8253 8668 julian.cresswell@metropolis.co.uk MARKETING Sebastian Sanchez Marketing Executive sebastian.sanchez@metropolis.co.uk MANAGEMENT Nick Stimpson Publishing Director SUBSCRIPTIONS Abacus Media +44 (0)20 7766 9810 metropolis@abacusemedia.com PRINTED BY Stephens & George Goat Mill Road, Dowlais, Wales ISSN 1361-3685 Established in 1972 and independent of any trade, firm or organisation ©2018 AV Magazine is published by Metropolis Business Publishing, 6th Floor, Davis House, 2 Robert Street, Croydon CRO 1QQ, UK www.metropolis.co.uk Send your news, career moves, views and diary events to: avnewsdesk@metropolis.co.uk @AVMag AudioVisualMag AV Magazine We’re all over social media: CONTACT US Market trends, future demand 4 Trending tech and the future Retail is morphing rapidly from a trade to a tailored, targeted and technology-driven art form. Fenwick makes a huge impact 10 LED solution takes centre stage The premium department store, Fenwick, wanted premium signage for its new Bracknell store. Interactivity 5 Interfacing with the shopper Interactivity has proved its worth already in education and corporate. Now it’s the turn of retail. Projection 12 Immersive shopping impacts Projection’s brightness, large image, sophisticated technology and cost- effectiveness wins out. Digital signage 6 Customising your retail offer These days, a single screen is rarely enough for the creative possibilities of digital signage. AVMAGAZINE MAY 2018 | AV RETAIL SPECIAL | 3 CONTENTS RETAIL SPECIAL In association with PAUL GRIFFITHS PHOTOGRAPHY FRONT COVER: LG’S 55IN 55EF5C OLED OPEN-FRAME DISPLAY HANGING IN AN ATRIUM