Retail Special | An AV Magazine supplement in association with Midwich

development area especially for the visit, so the visitors from Kin and Fenwick could see the resolution the screens could achieve from different heights and angles to represent the screens as they would actually be installed in store. “It’s always great to have the opportunity to demonstrate LED in our assessment centre and be able to create bespoke test builds prior to a project going live,” says Graham Pow, PSCo’s sales manager. “Kin and Fenwick viewed the Absen 2mm LED at the PSCo Assessment Centre and we were able to test content, discuss mount solutions, and effectively ‘witness test’ the final solution. With LED, you need to see it to believe it, so we were proud to host them at our demo facility.” The final solution selected was the Absen N2 BLK 2.4mm LED set up in 10 different canvasses, ranging from 0.5m x 0.8m and 0.8m x 1.1m to 1.4m x 2.3m, formed from 70 panels. The narrow pixel MAY 2018 | AV RETAIL SPECIAL | 11 pitch LED offers a viewing distance of less than two metres, providing customers with a clear image as they ride up and down the escalators. PSCo provided full technical support before and during the installation, including testing the panels in a portrait formation rather than the usual landscape layout to ensure that the product could match the space allowed for the screens on the trellis. MIDWICH LOGISTICAL SUPPORT PSCo was also able to utilise Midwich to provide multiple large-format displays which were used throughout the store. These included 49in screens in the car park and behind a two-way mirror in the luggage area, and bespoke interactive 37in totems to work as way-finder navigation screens. A key part in this project was played by digital solutions provider Intevi, which FENWICK CASE STUDY recently announced a distribution partnership with Midwich. Intevi supplied a number of multiple output media players running its digital signage software which allowed the visual merchandising team to easily schedule and manage the content. Now the project is complete, Fenwick is delighted with the overall result. “We were keen to make sure that the visual technology installed in our new store was in line with the high brands we are promoting,” explains Craig Strugnell, store director at Fenwick, Bracknell. “We were very impressed with the LED technology provided and the support that we had from start to finish. LED produced the perfect high impact display that we were hoping for and we were pleased with the final outcome. The LED screens really catch our shoppers’ attention and work as the perfect platform to advertise the leading brands we have in store.” Midwich Group’s PSCo had a full portfolio of LED products that could fit the brief eventually using Absen N2 BLK 2.4mm LED set up in 10 different canvasses PHOTOS: PAUL GRIFFITHS PHOTOGRAPHY