Maxell has been a longstanding subsidiary and key component of Hitachi's business for many years. The current rebranding represents a brand new ‘share exchange' arrangement which will enable projection to become much more of a focus area. This exciting new arrangement will ensure not only greater resources but quicker and more decisive responses to the ever-changing AV landscape. With a fantastic range already in place and new models/ranges in development, we welcome Maxell as simultaneously old and new strategic AV partner.
As we transition from the Hitachi brand name to Maxell, we have compiled a helpful cheat sheet to help you. Many customers who are used to ordering the Hitachi projector part codes are now looking for the Maxell equivalents. This PDF helps you with exactly that.
View PDFMaxell hosted its first UK press event in September 2019, outlining its business strategy since its succession of Hitachi's projector business, as well as future product launches.
Ioan Williams, UK & Ireland B2B sales manager, Maxell, ran through Maxell's goal to achieve 15% overall projector market share, with a market share of 20% in the 6000+ lumens range by 2021. This will be focused on a transition from lamp-based projectors to SSL products, in addition to plans for 15,000 lumens projectors, 4K units and 20,000 lumens WXGA/WUXGA projectors which were unveiled at ISE 2020.
Not sure what throw distance you need? Choose your projector and put your room dimensions into this handy tool.
View calculatorAron Bennett | Brand Manager - Projection
01379 649387 aron.bennett@midwich.com