Innovation House is not just a showroom. We have transformed a 50,000 square ft. empty space into a multi-functional technology destination to inspire and support the AV industry.

Home to five of the UK’s leading distributors – Midwich, PSCo, Holdan, Invision and Sound Technology – no other place gives you the same level of knowledge, expertise and access.

We have the facilities, tools and people to turn your creative vision into a reality, including an experience centre, training rooms, hands-on R&D area, broadcast facilities, presentation stage for live events and much more – now we just need you.


Show off and position your products in our state-of-the-art experience centre and get unrivalled access to our channel community as well as dedicated training and event facilities.


With a diverse team of experts from a range of technology fields such as LED displays and video processing, unified communication and collaboration, audio, broadcasting, cinema and more, our Residents are on hand to provide honest guidance and support to help you define and create your perfect solution.


Our aim is to reconnect the industry and spark collaboration between our vendor and channel partners. Be part of our community and let us support our industry get back to business. Meet, work, learn, get inspired and close deals – all under one roof!


“Innovation House in Bracknell is an incredibly powerful facility. The co-location of multiple technologies, brands and concepts along with honest and pragmatic sector expertise is invaluable. It enabled our team to discuss and develop their understanding of how we can deploy and use collaboration technology into the future.”

Head of Digital Innovation – SEGRO

“Innovation House is a fantastic resource for integrators to convey to clients the crucial factors when considering display technology, which is something that just cannot be done effectively by sending spec sheets. You do truly have to see it to understand the difference.”

Director – AVXI

“Extremely well organised with technical personnel available to answer detailed questions. I also appreciated the time that was made available for reviewing some specific products that were of interest to us.”

Managing Director – UVS

“We are excited to be involved with Midwich’s unique showroom at Innovation House in Bracknell. This presents our channel partners and end-users with an engaging, personalised experience in an environment designed to connect creative vision and technology. We are thrilled to position Sharp Visual Solutions as part of the spectrum of technologies showcased under one roof for end-users to see, touch and evaluate to bring their projects to life.”

UK Sales Manager – SHARP

"My last visit to Innovation House gave a clear indication of the level of investment that the Midwich Group are willing to invest back into the AV industry. It gives brands like ourselves an environment to show off our products and to show off our latest innovation. With further loosening of restrictions, as a company we will be encouraging our members to invite as many of their partners to this site so that they can get a further understanding of the solutions that are available.”

Sales Director, Information Display and IT Solutions – LG

“Not only was it great to ‘get out’ again, but wonderful to see what Innovation House has to offer, which is safe to say lots! It’s a top notch facility with plenty of space and by having the training rooms upstairs too I’d say you’ve pretty much nailed it in terms of offering a valuable experience.”

Commercial Director – AV Magazine


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