Digital Apparel | Midwich Retail Digital Signage Guide 2018-19

Real-time optimisation A valuable trend in the retail sector is to exploit the power of real-time and relevancy in a strategy called ‘dayparting’: programming interactive signage displays to point shoppers towards retail opportunities that are suited to their needs at that time. For example, shopping centresmay advertise coffee or breakfast deals formorning commuters, fast food outlets with baby changing facilities for a parent’s lunchtime pit stop, or gaming stores to coincidewith students leaving school in the late afternoon. Combinedwith current weather andworld event coverage, this has the potential to deliver high engagement and encourage return visits. 5 4 | DIGITAL APPAREL Contact our Interactive team formore information on our range of Elo displays. interactive@midwich.com 01379 649345 I-Series 2.0 ELOE611675 22” Full HD 16:9 aspect ratio 250 cd brightness PCAP - 10 points of touch Android 7.1 OS Vertical/horizontal/table top ELO3202LIR 32” Full HD 16:9 aspect ratio 500 cd brightness IR/PCAP - 10/12 points of touch Windows andAndroid compatible Vertical/horizontal/table top ELOET5543L 55” Full HD 16:9 aspect ratio 450 cd brightness PCAP - 12 points of touch Windows andAndroid compatible Vertical/horizontal/table top InteractiveDigital Signage (IDS) LCDOpen Frame Touchscreen We recommend... BTEBT7511B Flat screen wall mountwith tilt We recommend... PEERSF640P Universal flat wall mount We recommend... PEERSF650P Ultra slim universal flat wall mount 5 Source: Digital Signage Today, Keys to Dayparting and Digital Signage (2015) - Accessed 16/08/18 at: https://www.digitalsignagetoday.com/blogs/keys-to-dayparting-and-digital-signage av b-tech mounts