Logic3 selects Midwich to distribute iconic Ferrari audio collection in UK

Midwich have been appointed a Distribution Partner of the Ferrari by Logic3 collection of high performance earphones, headphones and speaker docks for the UK

Logic3 today announces that it has appointed Midwich to distribute the iconic Ferrari by Logic3 collection of world-leading audio products in the UK. The extensive range of Scuderia and Cavallino – earphones, headphones and speaker docks, celebrate Ferrari’s excellence and flair, both on the road and in motorsport, by delivering superior audio performance and beautiful design.

Unveiled to great acclaim at CES 2012, and winner of the iLounge Best of Show award for product design, Logic3’s exclusive audio collaboration with Ferrari demonstrates the company’s long-held passion and desire to produce the very best audio products on the market.

The MidwichHome division will make the Ferrari by Logic3 range of audio products available to premium retailers across the UK in the coming weeks.

The Ferrari by Logic3 range comprises of two distinguished collections:

The Scuderia Ferrari Collection is inspired by the competition, speed, and technological innovation of the F1 team. Each product takes its design cues from the sleek racing Ferrari cars, so recognisable and globally adored. This collection carries the exclusive Scuderia Ferrari badge, demonstrating a shared vision of performance, technology, and power.

The Ferrari Cavallino Collection is influenced by the emotive driving experience of Ferrari’s timeless GT road cars. Premium textures and materials, combined with superior finishes, create unparalleled luxury and beautiful aesthetics. A range that deservedly features the illustrious ‘Cavallino Rampante’ (Prancing Horse) marque, defines excellence, finesse, and is truly iconic.

Ashvin Patel, CEO, Ferrari by Logic3, says: “We are delighted to have selected Midwich as our distribution partner for the iconic Ferrari by Logic3 collection. Midwich have demonstrated a clear understanding of the market, along with the ability to build and uphold our values and ambitions for the brand.

Darren Lewitt, AV Director, Midwich says: “We are extremely excited to have been selected to distribute the Ferrari by Logic3 range of earphones, headphones, and speaker dock products. The product range will sit in our MidwichHome division alongside our market leading portfolio of consumer electronics and consumer electronic accessories. The Ferrari by Logic3 collection will be the jewel in the crown, and we expect an iconic brand like Ferrari By Logic3 to be the most sought after and premium consumer product in the market in the second half of 2012.”

Recognising the opportunity to build this new collection of audio equipment, Logic3 has worked with highly respected audio designers in this specialised field to create a range of unique audio products that bring Ferrari’s iconic Italian heritage to life.

The Ferrari team has been closely involved with Logic3 throughout the entire process, ensuring the marque’s characteristic style, design and personality are captured within every product.

Resellers wishing to become an Authorised Partner please contact MidwichHome by emailing f-l3@midwich.com or call them on 01379 646889

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