Midwich Security builds business through a commitment to core values

Security is the key for the specialist security distributor

Major recent developments in the security market have highlighted the challenges faced by the industry and the importance of developing long-term business relationships. Recognising and adapting to the changing landscape of the video, access control and intruder equipment distribution market is Midwich Security, a business built upon a commitment to its core values. 

Through its dedication to brand-only products of the highest quality, its focus on value-added customer services, strong financial management and its industry knowledge, Midwich Security is well placed to provide integrated security solutions and services, while offering a secure distribution channel for manufacturers.

As the specialist security business of Midwich, one of the longest-standing trade-only electronics technology distributors, Midwich Security supplies analogue, HD-SDI  and IP security solutions from world-leading brands. Having grown through the expertise of its specialist staff, Midwich Security is headed by director Mark Thomas, who joined the company earlier this year.
With 23 years of experience in the technology sector and hugely knowledgeable of the industry Mark is eager to put his expertise to use in developing Midwich Security to become the industry’s benchmark distributor.

“Our aim is to provide the support needed to help resellers and installers give their customers the best service, and to maximise their profits as the marketplace adjusts,” says Mark. “Responding to customers’ requests is about more than delivering what they ask for; it’s about listening. This shows you’re paying attention and is great for business. We also of have a duty to provide an unsurpassed experience for our vendors if we’re to ensure an efficient supply chain.”

Understanding that value-added services are fundamental to creating lasting customer relationships, Midwich Security has launched its Advantage Support Service to ensure customers are supported throughout the whole process of a project from start to finish.

In addition, the company has created a training programme designed to develop installers’ understanding of IP technology to allow them to enter the security market or further expand their business. The first of these one-day courses held in Berkshire will be the Basics of IP Networking on the 19th July; an Introduction to Surveillance and the Basics of IP Surveillance will take place later this year.

Mark explains: “With the recent launch of our Advantage Services and Training Programme, Midwich Security has all the resources, skill base and product offerings to provide continuing support to our installers.

“With the backing of the Midwich group, Midwich Security offers a stable platform from which to drive business forward. Through working closely with our group companies, we are able to provide integrated solutions covering an unparalleled range of technology areas.”

For further information on Midwich Security or its training programmes please call 01379 647500 or visit www.midwichsecurity.com

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